Sony Marketing (Japan) Inc. had a hands-on exhibition of its new Bravia LCD TVs, the V5 Series, which feature 40 percent lower power consumption than its existing products (see photo). 

At the exhibition, which took place Jan. 20, 2009, the company emphasized the low power consumption of its products in various usage situations and demonstrated the high effectiveness of the adopted technologies while referring to market analysis, results of comparison with the company's existing products, etc.

The exhibition took place at the Ikejiri Institute of Design located in a renovated building that used to be a junior high school closed down by consolidation because the new products are focused on power saving functions and their "greatest feature is eco-friendliness," according to Sony Marketing.

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