About

Scott Clavenna has been leading high-tech market research firms for over 15 years. In his capacity as a trusted analyst and consultant, Scott has helped dozens of companies enter and succeed in complex and intensely competitive markets worldwide. He also has authored more than 30 reports that helped define important emerging market segments in optical and broadband communications.

Prior to founding Greentech Media, Scott was chief analyst at Heavy Reading, the market research arm of Light Reading, the dominant online media company in the telecommunications market. CMP bought Light Reading in 2005. Before creating Heavy Reading, Scott founded PointEast Research, providing strategic consulting and market intelligence to a broad mix of startups, venture capitalists and major suppliers in the communications/IT industry, and worked as director of research for Light Reading. In 1997, Scott co-founded Pioneer Consulting, which quickly grew into the leading market research firm covering the optical and broadband communications industry.

Kristine LaRocca-Niedzwiecki is our Creative Director at Greentech Media. Kristine has been with the company since 2009 and previously was the Lead Graphic Designer and Office Manager. 

Kristine has a vast knowledge and expertise in color, typography, layout and user experience. In past projects, her talents encompassed a broad range of branding strategy, identities, package design, web design and user interface.  Before Greentech Media, Kristine attended Pratt Institute where she studied Graphic Design and graduated with a BFA in Communication Design. During Kristine's personal time she enjoys traveling, keeping up with architectural trends, visiting museums and spending time with her husband.