On this week’s Energy Gang podcast, we answer listener questions about energy and climate politics.by Stephen Lacey
Except for Hawaii, every solar market in the U.S. is still tapping into the ‘innovator’ and ‘early adopter’ population. Even in California, residential solar has yet to ‘cross the chasm’ and reach mainstream consumers.
There’s strong industry consensus that personalization makes email much more effective, with lifts in engagement of a minimum of about 30% and as much as 6-7 times more than email that isn’t personalized. The same level of personalization can be applied across all channels and initiatives.