What is the right PR strategy for cleantech startups?
It's a question I've been thinking about a lot lately, and talking about with communications professionals. Because I feel that those of us in cleantech (myself in particular) have generally done it wrong over the past ten years.
Wrong in one of two ways -- either 1) going out too hard, too early, or 2) starving a growth opportunity.
I've backed companies that've made both of these mistakes, so I understand how they come about.
In the first "too hard, too early" mistake, there are companies in our sector (you already know them, so I don't feel the need to name them) that've put on a heavy PR push ahead of having fully...