General Electric To Take On First Solar

A giant awakens in cadmium telluride.

First Solar won't be the only name in cadmium telluride solar panels soon.

General Electric today announced it will research and develop thin-film solar panels with PrimeStar Solar, specifically cadmium telluride solar cells, and then start selling them next year. Although Q-Cells and a few startups have launched plans to get into cad tel, First Solar is virtually the only large mass producer of cad tel solar modules.

GE invested in PrimeStar, a cad tel start-up, in 2007 and became the majority shareholder in 2008, but it has been somewhat coy about its intentions. GE mostly said they were interested in the thin film market, etc., etc. The behemoth was a little more direct today. GE researchers will work with PrimeStar to develop cad tel solar panels. GE will then sell these panels for utility-scale solar parks.

"We want to build a technical capability that will [help us] differentiate ourselves," said Danielle Merfeld, who leads GE's solar R&D, in a phone interview. Cadmium telluride holds the promise if being the least expensive type of solar panel, "and this is our way to get access that that (kind of) module."

This could turn into a titanic battle. First Solar is one of the two largest solar manufacturers in the world (China's Suntech Power Holdings is the other) and by far the largest thin film manufacturer. Just as important, it has a record for relentless, efficient manufacturing and bringing down the cost of its modules. The company makes modules for less than $1 a watt (it was the first to get to that milestone) and regularly beats earnings expectations. It can be thought of as the Intel of solar.

Over the past two years, it has put additional energy into building solar parks and has signed deals to build utility-scale solar parks in North America, Inner Mongolia, the Middle East, and elsewhere.

GE, of course, is GE. The company has the assets to try to compete directly. A second large company in cad tel will likely revive the debate on whether increased production will impact raw material costs.

11 Comments

  • ECD Fan 03/18/10 12:29 PM

    Hmm, I thought GE was researching and developing AstroPower solar panels, the ones bought for less than $20mill in 2004.  Or maybe I am mistaken…

    Anyhow, GE already launched their commercial CdTe product (tens of megawatts) at the end of 2009, just after Primestar’s CEO left,  if we are to believe Ms. Wang’s article:

    http://www.greentechmedia.com/green-light/post/primestar-solar-preps-for-cdte-panel-launch/

    A gigantic battle indeed.  1.2GW+ actual capacity vs zero actual capacity.  It is not the first time GE has “misjudged” certain things.

    Michael, it would have helped the readers if you had done a bit of googling before writing this piece…

    Reply
      • Michael Kanellos 03/18/10 1:05 PM

        You missed a few nouns and a verb in the story, ECD fan. The story said PrimeStar was preparing for cadtel production and GE was an investor in PrimeStar. GE has talked in general about cad tel but have been more vague about commitment. GE effectively has been hovering but is now more direct about it.

      • ECD Fan 03/18/10 1:16 PM

        Michael, maybe you are right, maybe I misread.  But I thought the company was “moving toward the launch of its commercial product, set to take place by the end of [2009],” as Mr. Murphy said in June of 2009.  What I am trying to say is: Is GE using the press to delay writing off their “investment” completely, or are they simply “too optimistic?”

  • Kevin Christy 03/18/10 2:58 PM

    GE sold the old Astropower line to Motech late last year.

    Reply
      • ECD Fan 03/18/10 4:34 PM

        Interesting.  Did Motech buy the assets for less than $5mill (while assuming warranty liability)?  That is, how much did GE’s financial wizards lose from their solar “experiment?”

  • Tom C./PV Tech 03/18/10 3:22 PM

    First Solar is not the only name in CdTe—don’t forget Abound Solar, which is producing modules off its initial line in Colorado. They may be young, but at least the company is in production, not development like PrimeStar/GE. Some distributors are selling their modules (though not it’s not clear how many have been sold). Just think Abound needs to be part of the CdTe conversation.

    Reply
      • Michael Kanellos 03/18/10 5:18 PM

        Good point. Might be small revenues and numbers but they exist!

  • Gblack 03/18/10 4:30 PM

    ECD Fan - GE has managed to eek out a living in the wind space regardless of incumbents. Don’t go place your short sell order quite yet.

    Reply
  • Tom 03/19/10 4:21 PM

    GE got into the wind business by buying up the assets of Enron wind business at fire sale prices when Enron tanked. The may have something like this in mind now.

    Reply
      • Matt Lecar 03/19/10 4:47 PM

        For the record, I believe GE paid something like $250M for the former Zond turbine rights when they bought Enron Wind, so it was hardly a fire sale price (or a bad decision by GE—the wind division is now a $6B+ business).

  • Bo Varga 03/28/10 12:03 AM

    I think Abound is just as likely as GE to become a major CdTe player, altho I also think that First Solar will own 80% of non-Si thin film for many years to come.  Takes TIME to ramp and GE is good but Von Ardenne is better in manufacturing equipment in my opinion.

    Reply
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