The Emergence of Utility-Branded DER Marketplaces

by Fei Wang

Deployment, Competitive Analysis and Utility Case Studies

Most operating utility-branded DER marketplaces focus solely on smart and energy-efficient products, such as LED lights, power strips and smart thermostats. They have yet to incorporate the variety of DER products and services available to these customers. Utilities and vendors are working together to expand offerings beyond this limited set of products to include a broader range of DER products and services, including demand response (DR), distributed generation, energy storage and electric-vehicle charging equipment.

This report provides a comprehensive view of utility-branded DER marketplaces, including deployment, business models and market size, competitive analysis, vendor profiles and utility case studies.

This report is part of GTM Research's Grid Edge Service. To learn more, please contact


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Fei Wang Senior Analyst, Grid Edge

Fei Wang is a Grid Edge Analyst with GTM Research specializing in customer energy management. Fei was previously a consultant in ICF’s energy practice where she worked on assessing the impact of environmental regulations for commercial, government and non-profit clients. Prior to that, Fei earned her Master of International Affairs with a concentration in energy and environment from Columbia University’s School of International and Public Affairs (SIPA). During graduate school, Fei worked with New York Power Authority (NYPA) on renewable energy procurement, the State Energy Plan and the ReCharge New York program. Fei holds a B.A. in Economics from Franklin & Marshall College.

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