Greening the Supply Chain: Benchmarking Sustainability Practices and Trends

by Eric Klein, David Schatsky, Paul Baier

Unlike the environmental movement a generation ago, sustainability today carries a strong connotation of win-win benefits, efficiency, high performance, long-term thinking and “getting it.” Despite the current recession, leading corporations across all industry sectors are increasingly making sustainability an integral element of their strategy, from product development to manufacturing and the supply chain to marketing and communications. For many companies, sustainability is expanding to supply chain sustainability.

GTM Research conducted a survey of 74 supply chain executives to build a quantitative picture of current sustainable supply chain practices and plans. We found that despite its growing prominence, sustainability is not a core part of most companies’ strategies today. And it is not a prime driver of their supply chain agendas. Sustainability lies in the middle of the pack of supply chain priorities today, behind cost cutting.

Most Influential Activities on Supply Chain Agendas in the Next 12 Months (Leader vs. Laggards)

Eric Klein Analyst at Large

Eric Klein is a market research and consulting professional specializing in the design, analysis, and delivery of project-based research.  Over the past 15 years, Eric has worked with a wide array of firms across a number of industries, leading qualitative and quantitative research in areas such as innovation in enterprise software, supply chain risk management, manufacturing operations/automation, and IT spending research. Eric has worked in a variety of market research and management roles, providing market data and competitive intelligence to Fortune 500 firms.  His previous employers include: AMR Research, The Yankee Group, and Affiliated Computer Services (ACS). Eric holds a Bachelor of Science in Finance from Boston University.

David Schatsky Analyst at Large

David Schatsky advises businesses on a range of topics, from cleantech markets to corporate sustainability best practices to business strategy in the Internet and information technology markets. He maintains a cleantech and sustainability blog at

David was president of Jupiter Research, a leading research and advisory firm focused on Internet business until the successful sale of that business in 2008. Prior to Jupiter, he spent a number of years consulting to leading financial services firms on the development of business-critical information systems. Before that he led international business development for an Italian software firm and international technical marketing for an artificial intelligence systems vendor. David earned a masters in international economics and international affairs from Paul H. Nitze School of Advanced International Studies at Johns Hopkins University and a bachelor of science from Tufts University.

Paul Baier Vice President of Consulting, Groom Energy

Paul Baier is Vice President of Consulting at Groom Energy Solutions, which designs, engineers and installs renewable and energy efficiency solutions for corporations such as Budweiser, General Electric, Ocean Spray, Raytheon and Thermo Fischer Scientific. His background includes senior executive roles in enterprise software and management consulting firms. Mr. Baier earned a MBA from Harvard Business School and a B.A. in Economics from Kenyon College.

image description

Contact Us

For pricing information or a demo, fill out the form or contact us at

Please wait while we load the form...