Global PV Demand Outlook 2015-2020: Exploring Risk in Downstream Solar Markets

by GTM Research

The cumulative global market for solar PV is expected to triple by 2020 to almost 700 gigawatts, with annual demand eclipsing 100 gigawatts in 2019. Solar demand will likely be almost entirely market-based in 2020; a dramatic shift from 2012 when almost all demand was premised on direct incentives. One implication of an increasingly unsubsidized market is that management and governance of the electric grid will change dramatically, creating both new opportunities and challenges for solar companies. This transformation is already underway with the implementation of market-based mechanisms for PV procurement and solar companies exploring innovations in business model design.

Source: GTM Research

This slide-based report explores the high-level trends, drivers, and risks shaping global PV demand out to 2020. It includes forecasts and risk assessments for major markets, analysis of regional and emerging markets, alternative scenarios for global demand, and distillation of key themes such as unsubsidized market development, business model and financial innovation, and the regulatory transformations for the electric grid.

Regions covered in the report include:

Brazil | Chile | China | Germany | India | Japan | Mexico | Saudi Arabia | South Africa | Thailand | Turkey | United Kingdom | United States

GTM Research

GTM Research, a division of Greentech Media, provides critical and timely market analysis in the form of research reports, data services, advisory services and strategic consulting. GTM Research’s analysis also underpins Greentech Media’s webinars and live events. Our coverage spans the clean energy industry including the solar power, smart grid, energy storage, energy efficiency and wind power sectors. Our analyst team combines diverse backgrounds in investment banking, engineering, information technology, strategic consulting and regulatory sectors. Our analysts are widely known across the industry and speak regularly at industry events all over the world. GTM Research is based in Boston with offices in New York and San Francisco.

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