Toward Demand Response 2.0

Demand Response has to move from controlling power in peak events to synchronizing with building management, says Mike Zimmerman.

The promise and hype surrounding the smart grid far exceeds its current capabilities. In no area is this truer than with Demand Response (DR) programs for the commercial building sector, which is responsible for 20% of energy demand and emissions in the U.S.  These concentrated pools of demand are a nightmare for ever more strained utility grids, especially in major cities. As a result, utilities have created DR programs to provide financial incentives for building owners to reduce energy consumption during peak periods. Why would utilities pay end users to reduce power? The alternative is to build more power plants, which will cost the industry billions down the road.

DR "successes" in our industry are trumpeted far and wide as utilities launch new programs and initial customer contracts are signed. However, there are some fundamental issues looming that have and will continue to limit the success of these programs as they are rolled out across the commercial building sector. There are a number of enormous challenges to be addressed, including:

Despite the potentially huge scale of DR programs and dollars in our industry, the current technologies and systems in place to help utilities and the commercial building sector execute DR programs are surprisingly rudimentary. Examples of this "ManualDR" are:  

How can building owners confidently participate in DR events this way? How can a utility build a scalable, effective DR program reaching the hundreds or thousands of customers they need to on these sorts of mechanisms? They can't. If you talk to commercial building owners or utilities, you will learn that the commercial sector has not been adopting DR programs nearly as often as one would expect. This lack of adoption is one of the big reasons for the introduction by many leading utilities of the Peak Day Price (PDP) tariff program, which charges 10 times to 15 times the normal rates during peak periods. Unlike the voluntary incentive programs, large commercial customers are automatically moved onto the PDP program unless they opt out by adopting another DR plan.

Why are the DR programs not working? Basically, because existing energy management systems and practices in the commercial sectors were not created in a DR world.  The vast majority of the innovation to date from the industry has been directed "outside the meter" (e.g., outside of the building) from leaders such as EnerNOC and Silver Spring. But in reality, these DR programs will not succeed unless there is a corresponding amount of innovation "inside the meter." This is the domain of vendors like Honeywell, Schneider-Electric and Johnson Controls, which, though they are all large companies with broad offerings, are not names synonymous with innovation, and don't have a lot of incentives to radically change their mature, stable and fairly concentrated industry. 

To their credit, a number of these companies are now starting to focus on these problems either individually or in partnerships. Thanks to the work of the government labs like Lawrence Berkeley, industry bodies and some leading vendors, more intelligent automated solutions and standards like OpenADR are being piloted in the market, but things are moving slowly. Even these emerging "AutoDR" solutions still leave much to be desired, as they basically consist of:

However, common shortcomings include:

In order to provide a scalable, widely-adopted and valuable smart grid program for the commercial building sector, the industry needs a fundamental increase in the intelligence of their "inside the meter" DR systems, and they need to be tightly integrated with the"outside the meter" systems, as well. 

 This next generation of DR might well be known as "Optimized DR." Components will need to include:

If the industry is to deal with these major barriers to adoption and achieve its potential in terms of the smart grid, it must move from "ManualDR" and the emerging "AutoDR" to the future's "OptimizedDR" for commercial buildings.  While my company, BuildingIQ, now offers "DRiQ," the world's first OptimizedDR solution (see www.BuildingIQ.com), we need a range of solutions from the major Inside the Meter vendors to move the industry forward.