Funding Roundup: The Art of Fundraising

Aside from American automakers, many greentech companies also are looking for funding at a time when investors are scrutinizing deals more closely.

Watching American automakers' bungled attempts at getting bailout money from Congress provided good lessons on what not do when seeking investments.

Getting rid of private jets aside, some of the lessons are what private equity investors talk about again and again at tech conferences. The big one: showing investors how you will wisely spend their money and bring them profits.

That is the demand from Democratic leaders, who realized last week that mustering enough votes to rescue the Detroit Big Three would be a lot tougher than expected.

If the automakers want the $25 billion in loans, then each of them will have to submit a plan detailing how they plan to spend the money and what they will do to restructure their operations toward profitability, reported the Detroit Free Press. Deadline for the plan: Dec. 2.

Lawmakers also intend to attach many strings to the loans to hopefully hold the borrowers accountable. The conditions will be the same or similar to the ones already proposed by Rep. Barney Frank, D-Mass., last week (see Congress Comes to Automakers' Rescue –Again).

Carmakers are not alone in finding investors. A number of greentech companies have made it known that they are looking for money. Campbell, Calif.-based Coulomb Technologies, which plans to begin commercial installations of electric-car charging stations in California next year, is raising money to expand manufacturing (see Coulomb to Install 40 Stations, Seeks $5M to $8M).

Tendril, based in Boulder, Colo., is looking for $20 million to commercialize its software, which enables consumers to conserve energy by programming thermostats and appliances.

Aquaflow Bionomic Corp., hopes to raise NZ$20 million ($10.64 million) to commercialize its technology, which turns algae into biofuel. The New Zealand company will share its shares, which will be available only to residents of New Zealand and Australia.

Here is a roundup of recent funding news:

PRIVATE:

Solar:

Transportation:

"Green" Building:

Other:

FUNDS: