by Emma Foehringer Merchant
November 11, 2019

Earlier this fall, Google announced a landmark renewables commitment: 1.6 gigawatts procured across three continents, encompassing 18 unique transactions.

Google said it was able to close so many contracts at one time because, for the first time, it streamlined its procurement process using a “reverse auction.”

The huge package of deals underscores Google’s rise as an energy buyer with the status and expertise matching some of the world's largest utilities. And unlike many of those utilities, the company is choosing to aggressively pursue only renewables to meet its demand.