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by Julian Spector
August 15, 2017

Energy storage companies have banked, either implicitly or explicitly, on a "try it, you'll like it" argument. Their approach: If only utilities would give this technology a shot, they'd see it's not very hard to deploy, and it can help in ways they haven't yet imagined.

That approach is beginning to pay off. The clear message from last week's Energy Storage North America conference in San Diego was that a growing cadre of top-tier utilities are hooked on storage.

The love-in started with Southern California Edison President Ronald...