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by Julian Spector
June 08, 2018

OK, Residential Storage, let’s talk.

I haven’t always had the most faith in you, it’s true. Your flashy hype cycles, your cavorting with Elon Musk and promising massive shipments and changing the world. All that froth made it difficult to take you seriously.

And for a while there, despite all the thousands of rumored preorders, you were only shipping like 200 units a quarter across the whole United States. Your products were too expensive to offer an economic payback in almost any market, so you relied on early adopters and the emotional appeal of clean backup power.

Any reasonable person, I think, would agree that those factors don’t describe an industry that’s earned a seat at the big kids’ table.

But let me be the first to acknowledge, you’ve proven things are different now.