Like every innovation, residential solar PV is making its way through the technology adoption lifecycle. The ‘chasm’, or gap between the early adopters and early majority customers, is where most new technologies fail and where countless companies die. Except for Hawaii, every solar market in the U.S. is still tapping into the ‘innovator’ and ‘early adopter’ population. Even in California, residential solar has yet to ‘cross the chasm’ and reach mainstream consumers.
The world is a really noisy place. It can be incredibly challenging to deliver messaging to your customers that gets their attention and gets results. Your best chance is to personalize your communication and engage customers at the individual level at every touch point. The right approach to personalization is good for both you AND your customer, helping you become a trusted purveyor of useful, relevant content. While email is one of the most impactful and cost-effective channels for personalizing your messaging to customers, the same level of personalization can be applied across all channels and initiatives. This is great news, because now more than ever, utilities need to connect with customers on a more meaningful level. Personalization is a strategic imperative.
GTM and Enertech recently surveyed hundreds of cleantech professionals in a wide variety of roles to understand how the industry is attracting and retaining the talent it needs to flourish. The transformation of the global energy economy is a job-creation machine. The two fastest-growing jobs, according to a U.S. Bureau of Labor Statistics list: solar PV installers and wind turbine service technicians, which are projected to have growth rates of 105% and 96%, respectively, between 2016 and 2026.That’s the big picture. On a more granular level, the challenges and opportunities companies face over the next 10 years are more nuanced.
According to GTM Research, the new solar tariffs set forth by the Trump administration are expected to result in an 11 percent reduction to U.S. solar demand between 2018 and 2022, equivalent to 7.6 gigawatts. This executive summary provides insights on state and market segment impacts to U.S. solar demand, following President Trump's final Section 201 decision on tariffs and quotas for imported solar cells and modules. It also provides a regulatory rundown on the decision's scope, implementation timeline and other next steps to watch.
On December 12, 2017, Senior Energy Storage Analyst Dan Finn-Foley moderated a panel at Greentech Media's Energy Storage Summit, Crowdsourced Market Insights: Role of Energy Storage in Creating the Grid of the Future. This panel employed a unique structure where our experts on stage were asked to interpret and weigh in as 500 senior-level energy professional attendees answered live polling questions on the top themes in the market. This free download includes poll results and additional analysis from GTM Research.
The solar industry is evolving constantly, with an increasing number of strict requirements and standards being imposed on PV plants for 2018 and beyond. Some new standards, for instance, require the inverter either to have a wide range ride through capability or to provide special grid support functions, many of which have been hard to meet for some manufacturers. Sungrow, in response to new standards for 2017, released its grid support utility-interactive inverter, the SG2500U, for the next generation of utility scale PV plants. The SG2500U is the world’s first UL1741-SA certified utility-scale solar central inverter that is compliant with the latest standards required for North America.
Conditions are changing faster than ever in electricity distribution markets throughout the U.S. Utilities are facing increasing pressure to maintain reliability, improve resiliency, integrate renewable generation, enhance customer options and services, and ensure sound financial performance—all at the same time.