U.S. Demand Response Market Outlook 2014

by Mei Shibata, Geoff Wyatt

Demand response (DR) has been a slow-evolving staple of the electricity sector for more than three decades. Today, it is deployed in emergency conditions when generation is insufficient to meet demand, as well as in situations where high demand causes a temporary spike in wholesale prices. In this manner, DR helps to maintain grid stability while avoiding some types of infrastructure costs.

However, GTM Research forecasts that the next ten years will look quite different for the sector, as increased innovation leads to price reductions in sensor technology and automation, and as adoption of distributed energy resources presents new opportunities for traditional DR and energy management players, as well as new entrants. In the next decade, the U.S. DR market is expected to grow at a moderate pace, based on near-term regulatory uncertainties. But during this time, the sector will redefine which technologies and new program designs will best fit the needs of each regional DR market. Among DR vendors, new demand response business models will emerge, and we expect to see the rise of new leaders, as well as the obsolescence of several existing players.

FIGURE: Map of the Major U.S. DR Markets

Source: GTM Research

This 91-page report offers an in-depth analysis of the current and future U.S. demand response market, including a 10-year market forecast, competitive vendor landscape, in-depth vendor profiles and regulatory analysis by market. In addition, the report identifies emerging opportunities and challenges shaping the trajectory of the DR market, including the role of distributed energy resources, the Internet of Things (IoT) and the recent ruling on FERC 745, while also citing notable industry-leading initiatives.

Companies profiled in the report include:

ABB/Ventyx | AutoGrid | Comverge | Demansys | Enbala Power Networks | EnergyHub | EnerNOC | Honeywell | Johnson Controls | Lockheed Martin | Nest Labs | Opower | Schneider Electric | Siemens | ThinkEco

Mei Shibata Contributing Analyst, Grid Edge | CEO of Essense Partners

Mei Shibata has been a Contributing Analyst with GTM Research since 2014. She is also the CEO of Essense Partners, a strategic-marketing and innovation consulting firm focused on the energy sector. Prior to her current roles, Mei was Chief Strategy Officer of ThinkEco, an IOT energy efficiency and demand response startup she co-founded in 2008. For her role at ThinkEco, Mei was recognized as one of New York’s Top 10 Energy Entrepreneurs in 2013, and was selected as a 2013 NYC Venture Fellow by the New York Economic Development Corporation. In addition, Mei has six years of strategy consulting experience, and has worked as an equity research analyst at Citigroup and a marketer at Pfizer. Mei holds a bachelor’s degree in physics, a master’s degree in medical engineering, and an MBA from Harvard University.

Geoff Wyatt Consultant

Geoff is COO of The Energy Agency, the only marketing and communications firm exclusively serving the electric utility industry. Wyatt is also a founding partner of Akasaka Enterprises, a boutique strategy consulting company that focuses on the electric utility and healthcare industries. Previously, Geoff worked for thirteen years in the demand response industry, including six years at Honeywell Utility Solutions (now “Smart Grid Solutions”), followed by a stint with Austin, Texas-based startup Site Controls. After Site Controls’ acquisition by Siemens in 2010, Geoff remained with the company for two years to work on Siemens’ DRMS solution before establishing Akasaka and The Energy Agency with Mei.

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