Smart Grid market research

The Soft Grid 2013-2020: Big Data & Utility Analytics for Smart Grid

With the introduction of big data and analytics to the utility industry, the potential of smart grid has shifted dramatically from the original aim of adding a myriad of new applications toward a complete re-invention of the utility business. We are now moving into a market where the spotlight will be on the data analytics software that will allow utilities to track, visualize and predict -- the core elements of what GTM Research calls, The Soft Grid.

In terms of market adoption, GTM Research forecasts cumulative global spending on smart-grid-related analytics to top $20.6 billion between the years 2012 and 2020, with an annual spend of $3.8 billion globally in the year 2020. We estimate that for utilities deploying these technologies, the achieved return on this investment will exceed $121.8 billion globally over the same nine-year time period.

FIGURE: Global Utility Analytics Spending, 2012-2020


Driving growth are data technologies, ranging from open-source data management platforms like Hadoop, to massively parallel processing (MPP) big data appliances, to predictive analytics now catching fire in every industry, to the cost improvements and enhanced performance of underlying data storage and infrastructure layer. Supporting this shift is a rich ecosystem of vendors. While the biggest names in IT are positioning themselves to be at the head of the class, it is becoming apparent that there will be several seminal companies that will be launched in this Soft Grid space, to which utilities will look for new products and services.

FIGURE: Leading Vendors in Soft Grid

This 133-page report is the first of its kind to take a competitive and strategic look at the smart grid market's next big growth market.

Companies Analyzed Include: ABB • Accenture • Aclara • Amazon Web Services • Cisco • Cloudera • DATAllegro • DataRaker • Dell • Echelon • EcoFactor • Ecologic Analytics • ECOtality • EMC • eMeter • Energate • EnerNOC • GE • Greenplum • Grid Net • Hadapt • Hewlett Packard (HP) • Hortonworks • IBM • Intel • Itron • Karmasphere • Landis+Gyr • MapR • Microsoft • Nebula • NetApp • Netezza • Opower • Oracle • OSIsoft • ParAccel • Platfora • Power Analytics • Rackspace • SAP • SAS • Siemens • Silver Spring Networks • Space-Time Insights • Splunk • Tableau Software • Telvent • Tendril • Teradata • Ventyx • Versant • Vertica • VMWare

Utilities Analyzed Include: Burlington Hydro • CenterPoint Energy • Florida Power & Light (FPL) • Oklahoma Gas & Electric (OGE) • Oncor • PECO • San Diego Gas & Electric (SDG&E) • Southern California Edison (SCE)

Download the report's brochure for a complete Table of Contents and List of Figures as well as more in-depth information on the report's analysis.

Pdf Icondownload

Report Author


David Leeds directs the smart grid research practice at GTM.  Mr. Leeds has guest lectured on the subject at MIT, Stanford, and The Wharton School of Business (University of Pennsylvania). He has been quoted as an expert by The New York Times, The Wall Street Journal and The Washington Post; his perspective pieces have appeared in a variety of publications including BusinessWeek, Power Magazine and Fortune.  He is the author of the groundbreaking report “The Smart Grid in 2010,” which has been downloaded more than 10,000 times.

An avid world-traveler, David has come into contact with many of our most pressing environmental and social challenges. His research, focused on the convergence of IT, telecom and energy networks, leads him to believe that a smarter future is possible if we can reinvent our collective relationship with energy. Mr. Leeds completed his degree in international business and finance at Trinity College at Oxford (U.K.) and the McDonough School of Business at Georgetown University. He lives and works in New York City.

Ready to Purchase?

Please select a report license below.

Single Site License : $2,995

Enterprise License : $4,995

Enterprise licenses are for organizations with multiple research users. Enterprise license customers are permitted to share this report internally, among multiple locations of the organizations, and host the report on an Intranet and make it accessible to employees. The report may not be shared with outside entities.

Pdf Blue Lg

download brochure

White Arrow

value added elements

  • Global market forecast for data analytics to 2020
  • Global utility ROI analysis for data analytics implementation
  • Data analytics survey results, profiling global utility strategy and deployment
  • Utility data analytics case studies and vendor selection criteria
  • Profiles and rankings of top data analytics technology vendors

contact: Tate Ishimuro

Phone: 646.719.1380