Inform - Royal Dutch Shell Kickstarts Resource Diversification with U.S. Acquisition

by Elta Kolo, Ph.D.

Shell Energy’s North America retail operations acquired MP2 Energy. MP2 Energy is experimental and aggressive in demand response and known for their solar strategies -- could this be the key to make solar profitable for Shell? This brief report summarizes the key figures in this acquisition alongside an analysis of why retail strategies matter to large power producers.

This report is available only as part of GTM Research’s Grid Edge Service.


Elta Kolo, Ph.D. Research Manager, Grid Edge

Elta is a Research Manager for the Grid Edge team at GTM Research working on demand-side management in U.S. electricity markets. Prior to joining GTM, Elta pursued a joint Ph.D. funded by the European Commission on Sustainable Energy Technologies and Strategies at Delft University of Technology in the Netherlands. During her doctoral studies, she researched demand response policies for the implementation of smart grids and has presented her work at both U.S. and European conferences in addition to publishing in international scholarly journals. Elta holds a Master of Science degree in economics and management of network industries and a bachelor’s degree in economics from Union College.

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