Global PV Pricing Outlook 2014: Value Chain Trends, Global Drivers and Regional Dynamics

by Jade Jones

In 2013, the PV supply chain began to stabilize, due in part to robust demand growth, capacity retirements and mothballing by uncompetitive firms, trade conflicts, and a general focus by suppliers on margins over sales growth. As a result, global PV prices will increase nine percent next year.

Japan and China will continue to grow the end-market, and prices will firm up across the value chain through at least the first half of 2014. Looking into 2015 and beyond, module pricing will resume its long downward trajectory, eventually hitting $.50/W for tier-1 Chinese modules in the base forecast.

FIGURE: Delivered China Tier-1 Module Pricing by Region, Q4 2013

Source: GTM Research

Note: Chart data available in full report

At 60 pages, this detailed report provides current, near-term, and long-term pricing outlooks for PV polysilicon, wafers, cells and modules through 2017. It also examines module pricing trends in the major PV end-markets, including the U.S., EU, Japan, China and Latin America, as well as detailed analysis of key pricing drivers including:

  • Supplier Costs
  • Product / Inventory Dynamics
  • Capacity Dynamics
  • Geopolitical Factors
  • Incentive Levels / Power Pricing
  • Downstream Preference

Companies covered in the report include:

Canadian Solar • China Sunergy • Daqo • GCL-Poly • GET • Hanwha • JA Solar • Jinko Solar • LDK • Lightway Green Energy • REC • Renesola • Talesun • Trina Solar • Yingli Solar

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Jade Jones Senior Analyst, Solar

Jade Jones is a Senior Solar Analyst with GTM Research covering the global solar supply market. Jade aggregates and analyzes technology and pricing data within the solar manufacturing sector which informs both research and consulting. Prior to GTM, she has held several positions providing insight into the key relationships, business models and technology trends that are shaping the cleantech sector. Jade has a BS in electrical engineering from the University of California, Santa Barbara.

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