How Wealthy Are Residential Solar Customers?: Household Income and Solar Adoption in the U.S.
How wealthy are residential solar customers?
This question has surfaced repeatedly, most often when policymakers or regulators are considering solar incentives and/or changes to electricity rates.
Previous analyses have attempted to answer this question by using ZIP code-level data on solar adoption. While these analyses provide valuable information, the methodologies employed do not account for the (sometimes wide) income variations within ZIP codes.
By contrast, this report from GTM Research and PowerScout presents – for the first time – household-level data on the relationship between residential solar and household income. While the findings are broadly consistent with previous research, a number of key differences emerge.
Overall Distribution of Solar Households vs. General Population in CA, MA, NJ and NY
Download the free report below to identify the key differences and what might be driving them.