Electric Vehicles 2012: Technology, Economics, and Market

by Dominic Hofstetter, Travis Bradford

The introductions of the Chevy Volt and Nissan LEAF in 2010 marked the beginning of a new era in the transportation industry: the permanent establishment of electric-drive in the mass market for passenger vehicles. Ever-rising and increasingly volatile oil markets and better energy storage technology have suddenly brought electric vehicles (EVs) to the threshold of technical and economic viability. Car manufacturers have begun to take a new interest in EVs, spurred by governments’ attempts to reduce energy dependence and the environmental footprint of the transportation sector. 

This report is a comprehensive account of the strategic opportunities created by the electrification of personal transport. It offers an extensive review of the technological, economic, and political trends shaping the EV industry. By investigating supply and demand drivers, it analyzes the industry trajectory for the next five years. The report relies on supply and demand analysis to assess industry growth and explores how the supply and demand dynamics are impacted by preferences and biases.

Figure: High-Level Electric Vehicle Market Taxonomy

Source: GTM Research

Dominic Hofstetter Analyst-at-Large

Dominic Hofstetter has extensive experience in conducting industry and technology analysis in a wide range of cleantech sectors, including electric transport, waste management, biochar, energy storage, carbon dioxide recycling, and hydrogen. 

Travis Bradford Consultant, President of the Prometheus Institute

Travis Bradford is one of the world’s leading experts on innovative energy technologies, markets, and economics.

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