Returning for its fifth year, this conference is essential for anyone involved, or looking to get involved, in the U.S. solar industry. Based on over five years of analysis of installation data, the event dissects cost trends, discusses the future of project finance and business models, and examines the potential of individual states and market segments. 

A must-attend event for U.S. solar professionals

Join Greentech Media and industry colleagues for a deep dive into U.S. market dynamics at the 5th Annual U.S. Solar Market Insight Conference. Focus on the future and help you hone your strategy for 2016 while connecting with an exclusive group of industry thought-leaders. Attendees will learn how to navigate complex market dynamics and local policies to access innovative project finance and unlock hidden growth markets.


Lynn Jurich
Lynn Jurich
CEO, Sunrun

Lynn is Chief Executive Officer of Sunrun (Nasdaq: RUN), the largest dedicated residential solar company in the United States, and the creator of the solar-as-a-service model for the residential market. Lynn co-founded Sunrun in 2007 with a passion for creating simple solutions to difficult problems. From a young age she was a competitive athlete who was also drawn to innovation, infrastructure and the environment, all of which prepared her for her current role. Lynn began her career as one of the only female venture capitalists at Summit Partners, a leading growth equity investor. While at Summit she evaluated myriad business models and financing structures and completed investments with an aggregate market value of over $900 million in the financial services and technology sectors. But it was during a summer internship in China while attending business school at Stanford University that she witnessed firsthand the magnitude of the impact that the rapid consumption of natural resources was having on the environment. She knew then there had to be a better way. While back at school Lynn and classmate/ co-founder Edward Fenster recognized the solution to this complex environmental issue could be in simply offering consumers a better choice. By enabling homeowners to purchase clean power in a simple, affordable and more efficient way, Sunrun could pave the way for a cleaner more innovative future – and disrupt the massive and archaic residential energy industry in the process. From the beginning, Lynn helped shape Sunrun’s vision and served the Company in many roles from personally selling Sunrun’s first customers to leading the Company’s growing sales and marketing operations. She subsequently became President and co-CEO and eventually was named Chief Executive Officer in February 2014. She believes in empowering individuals to reach their full potential, a theme prevalent in Sunrun’s vision to create a planet run by the sun.

Peter Rive
Peter Rive
Co-Founder & Chief Technology Officer, SolarCity

Peter Rive is SolarCity's co-founder and CTO, overseeing the company's technology development. Peter has helped grow SolarCity into the largest full-service solar provider in the nation— the company is currently providing one in every three new residential solar systems in the U.S. In his role as chief technology officer, Peter oversees the development of SolarCity's next-generation software and hardware technologies, including battery systems and solar mounting hardware. Peter’s passion for solar is centered around a concern for climate change and the belief that solar represents the most practical path to sustainable energy production. He continues to push the boundaries of solar operations and technology with the goal of achieving breakthroughs in cost reductions and 24-hour energy delivery.

Peter has held several senior technology positions throughout his career focused on streamlining operational activities through the use of advanced software. Before he co-founded SolarCity, Peter held the position of chief technology officer at Everdream, where he designed a software platform to centralize computer management. Everdream was acquired by Dell in 2007.

Julie Blunden
Julie Blunden
Board Member, CalCEF Ventures & Former Chief Strategy Officer, SunEdison
Kelcy Pegler
Kelcy Pegler
President, NRG Home Solar

Kelcy Pegler Jr. is the President of NRG Home Solar and leads the growing team at one of the country’s leading solar companies specializing in the installation of residential solar PV.  NRG Home Solar designs, installs and maintains solar systems that help smart homeowners bring their homes into the future with cleaner, cheaper energy.

Yuri Horwitz
Yuri Horwitz
CEO, Sol Systems, LLC

Yuri Horwitz is the Chief Executive Officer at Sol Systems, a preeminent solar development and asset management firm. He has led the company since its inception in 2008, focusing on its strategic development and managing the firm’s relationships with institutional clients. Mr. Horwitz has been involved in the energy and environmental policy fields for the last decade and is a recognized subject matter expert on solar finance and development. Under his leadership, Sol Systems has financed over 650 MW of solar assets throughout the United States. He serves on the Board the Solar Energy Industries Association (SEIA). Mr. Horwitz has presented at dozens of renewable energy finance conferences, and has guest lectured at Georgetown University, the University of Maryland, University of Virginia, and Yale. He has been recognized as a E&Y Entrepreneur of the Year, was recognized by Washington Business Journal's 40 Under 40, and was a recipient of Fast Company’s “Faces of Founders” Award. Sol Systems has been celebrated by Inc. Magazine’s 500 Fastest Growing Companies repeatedly. Prior to Sol Systems, Mr. Horwitz was an attorney at Alston & Bird, assisting clients with the development and financing of wind and solar facilities throughout the United States. Mr. Horwitz holds a Juris Doctor from the University of Virginia and a dual BA from the College of William and Mary. He is a committed environmentalist.

Andrew Beebe
Andrew Beebe
Managing Director, Obvious Ventures

Andrew brings to Obvious Ventures a lifelong passion for building companies around sustainable systems and people power.

For over a decade, Andrew has focused on clean technology and clean energy solutions. He started down the clean tech path with Energy Innovations in 2003, which he grew from a business plan to a major solar developer serving customers like Google, Disney, Sony Pictures, and British Telecom.

After selling the company to Suntech in 2008, Andrew served as Chief Commercial Officer at Suntech as well as Vice President of Global Product Strategy. During his tenure, Suntech became the largest solar company in the world.

After leaving Suntech, Andrew spent two years as Vice President of Distributed Generation for Nextera Energy, the largest clean energy developer in the US.

Before his clean tech career, Andrew spent a decade building companies in the early days of “Web 1.0.” In 1998 Andrew co-founded, an e-commerce platform designed to serve the needs of small businesses entering the Internet age. He has been supporting the enterprising ideas of people power ever since.

Andrew is a member of the Advisory Board for GE’s distributed generation business, Current by GE. He is also a member of the NREL Investor Advisory Board.

A graduate from Dartmouth College, Andrew lives in Burlingame, CA with his wife and three children. When he's not helping to build early stage companies, Andrew builds wooden boats and furniture.

Andrew was born in New York City and spent his formative years on an avocado ranch in Ojai, California.

Dan Halperin
Dan Halperin
Director, Distributed Generation, Pacific Gas & Electric

Dan is Director of Distributed Generation at Pacific Gas & Electric where he is responsible for DG incentive program, customer experience initiatives and policy objectives for customers interested in adopting solar and other renewable technologies.  Prior to joining PG&E, Dan spent six years in the solar industry with leadership roles in project development and finance at HelioPower, Solyndra and MMA/Fotowatio Renewable Ventures.  Dan began his energy career at Entergy in corporate development and later worked at PG&E in regulatory and finance.  He has an MBA from Duke University and a law degree from the University of Western Australia.

Madeleine Klein
Madeleine Klein
Managing Director, Energy Storage Solutions, Edison Energy

As Managing Director of Energy Storage Solutions, Madeleine is responsible for overseeing the origination, development, and execution of energy storage projects.  Prior to joining Edison Energy, Madeleine served as both Senior Vice President of Advanced Energy Solutions and Senior Vice President of Policy & Strategy for SoCore Energy, an Edison Energy affiliate specializing in solar energy.  In both of these roles, Madeleine specialized in translating market trends into strategic and transformative opportunities for SoCore and its clients.

Madeleine has more than 15 years of experience the clean energy field.  Prior to joining SoCore, she was a Senior Policy Advocate with the Environmental Law & Policy Center in Chicago, where she was involved in renewable energy policy development and regulatory proceedings across the Midwest.  Madeleine previously served as Deputy Director of Policy & Communications for the City of Knoxville, Tennessee, where she led downtown redevelopment activities and launched the City’s Energy & Sustainability Initiative.  Early in Madeleine’s career, she worked as a Policy Analyst for Environment Northeast and as Coordinator of the Community Clean Air Initiative for the City of New Haven, Connecticut.

Madeleine holds a Master’s of Environmental Management from the Yale School of Forestry & Environmental Studies and a BA from Carleton College.

Agenda Themes
  • The Evolution of U.S. Solar
  • Charting the U.S. Solar Market
  • Solar That Lasts: Optimizing System Performance
  • The Road to $1.00/W
  • The Next-Gen Business Models for Solar Deployment
view full agenda

highlights from last year

  • 430+ attendees, speakers and sponsors
  • 1,000+ unique live-stream views
  • 60,000+ unique event website visitors


Loews Coronado Bay Resort
Loews Coronado Bay Resort
4000 Coronado Bay Road
Coronado, CA 92118