Last week it was REC Solar on The Bachelorette. This week it's Trina Solar on Grey’s Anatomy. Or at least as a sponsor on McDreamy's racing team.
I am glad to see the solar industry's marketing people reach out to a wider audience. Technology awareness and brand awareness can only help this industry.
We've also seen Yingli Solar advertise big at the World Cup; sex symbol Larry Hagman was also pressed into service as a spokesperson for SolarWorld. I'm not sure if Hagman helped the cause, but Yingli's name recognition jumped after the sponsorship.
I have been repeatedly subjected to this Grey’s Anatomy show by my girlfriend as part of her enhanced interrogation technique. She refers to this Dempsey person as her "boyfriend." Though she claims that each show is different, I'm pretty sure it's the same damn script over and over again.
In any case, Trina Solar (NYSE: TSL) has become a sponsor of actor/racer Patrick Dempsey's Dempsey Racing Team. The two organizations have also established a solar charity initiative. Dempsey will install solar panels on charities in the U.S. and around the globe to help local communities and demonstrate the power of solar energy.
Trina Solar is one of the globe's top five solar module and PV cell producers.
Here's a promotional video. Actual car racing occurs in the final ten seconds.
Next week, I cover the Kardashians' smart grid research.