Earlier this month, we heard some of what Sungevity is doing from president and CXO Danny Kennedy and my colleague senior analyst Michael Kanellos posted a blog about that conversation called Sungevity Launches Plan to Cut Paper Work in Solar Rebates. I chatted again this week with Kennedy in preparation for the Greentech Software Innovations panel in which he'll be participating at our Greentech Innovations conference on November 17 and 18 in New York City.

For those of you who don't know about Sungevity's offering, here's a review and some more insight from the conversation this week.

After learning about solar's benefits on Sungevity's Website, consumers plug in their address and Sungevity walks them through a six-step process to "go solar." As part of that process, the company performs a remote satellite-assisted roof analysis to determine the home's potential for solar, including helping the customer determine the best solar system to order. Most customers don't even need a site visit, often saving them up to 10 percent on the total system installation cost and even as much as 80 percent of the on-site estimates.

Get the rest of the story at Green Light