GTM Research forecasts the HAN and home energy management market to grow nearly 90% from $400 million in 2011 to over $750 million in 2015. The market’s scaling potential is buoyed by the need for utilities to provide compelling consumer energy services in parallel with their projected $16.7 billion smart meter rollout over the next five years.

At nearly 200 pages with more than 60 exhibits, Smart Grid HAN Strategy Report 2011: Technologies, Market Forecast and Leading Players provides in-depth investigation of smart grid HAN and home energy management. It examines the utility- and consumer-case for targeted investment in the home, investigates technologies and standards, and includes industry forecasts and vendor profiles.

“The HAN market that began with Wi-Fi routers is now emerging as the value proposition of the consumer’s smart grid,” said Chet Geschickter, report author and Senior Analyst at GTM Research. “Utilities need to deploy digital and networking technology to engage customers in the home. Utilities that install smart meters without addressing consumer-oriented features and benefits do so at their own peril.”

Prominent utilities that have learned painful lessons about the limitations of smart meters include PG&E, whose 2007 smart meter deployment in Bakersfield, CA resulted in a ratepayer lawsuit against the utility, and Xcel Energy, which recently faced off with the city of Boulder, CO over the benefits of its SmartGridCity project. 

“Consumers and utilities both need home technology to make the residential smart grid a success story,” said Geschickter. “This report offers comprehensive data and analysis on the HAN and Home Energy Management market that will contribute to targeted investment and deployment strategies for utilities and the vendors looking to serve them.”


Smart Grid HAN Strategy Report 2011: Technologies, Market Forecast and Leading Players is the industry’s most in-depth analysis of the HAN and Home Energy Management market for the smart grid, offering competitive analysis of commercial technologies, utility and consumer economics, and vendor positioning.  The report investigates emerging technologies and important standards including ZigBee, Z-Wave, USNAP, Wi-Fi and HomePlug.  It also profiles 44 home energy management vendors, including leading companies such as Tendril, OPower, Comverge, Control4, Digi, Microsoft Hohm and Google PowerMeter. The report includes a detailed financial business case for targeted investment in the home, including pros, cons and strategies for risk mitigation.


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