Information technologies are letting efficiency companies understand energy use in buildings on a very granular level. But are customers really comfortable with it?

New technology and software platforms are making equipment incredibly smart. But will conflicts with communications standards hinder technology adoption?

Entrepreneurs from IT are moving quickly into the efficiency sector. But do they have the right strategies to compete with the big legacy players in energy management?

We asked (and attempted to answer) those questions at our Avant EE conference last month. In the panel discussion embedded below, we hear from a range of companies developing new software, distributedstorage intelligent LED lighting and new energy management services.

Doug Staker of Demand Energy Networks, Swapnil Shah of FirstFuel, Brian Chemel of Digital Lumens and Gregg Dixon of EnerNOC all discuss the massive potential -- and potential limitations -- of intelligent efficiency. Watch it:

Video streaming by Ustream

Watch all of our videos from the Avant EE conference here.