There’s a paradox in energy. While new technologies are accelerating more rapidly than ever, the adoption of those technologies by incumbents remains slow.
This presents a captivity problem for startups, particularly in electricity. They need incumbent utilities to reach customers and integrate new technologies at the grid edge -- but this reliance significantly slows progress, creates tension, and potentially destroys their chances of success.
Will the situation ever change? Or is it just the reality that startups (and their investors) need to accept?
And what about utilities? What is at the root of their hesitancy to quickly adopt new technologies?
In this week’s show, we talk with GTM Senior Manager Nick Rinaldi about a new survey that addresses all those questions.
- GTM Squared survey, 2017 edition: Mastering the Utility Sales Cycle
- GTM Squared survey, 2016 edition: The Future of Global Electricity Systems
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