The introduction of the Chevy Volt and Nissan LEAF in 2010 marked the beginning of a new era in the transportation industry: the permanent establishment of electric-drive in the mass market for passenger vehicles. Ever-rising and increasingly volatile oil markets and better energy storage technology have suddenly brought electric vehicles (EVs) to the threshold of technical and economic viability.

GTM Research's latest smart grid webinar, "Electric Vehicles 2011: Technology, Economics, and Market," will be a comprehensive account of the strategic opportunities created by the electrification of personal transport. This free webinar on Tuesday, November 22 at 2:00 PM EST will feature strategic findings from GTM Research's eponymous market report and will be presented by report authors Dominic Hofstetter and Travis Bradford.

"'The Electric Vehicles 2011' webinar will offer an extensive review of the technological, economic, and political trends shaping the EV industry," said Dominic Hofstetter, industry consultant and the webinar's lead speaker. "By investigating both supply and demand drivers, we will analyze the likely industry trajectory for the next five years and explore where the market will go beyond 2015."

The webinar will offer attendees the following insights:

  • An introduction to EV technology, economics, and markets
  • Review of the industry’s status quo, trends, and challenges in 2011
  • An introduction to EV technology, economics, and markets
  • Critical drivers and constraints of supply and demand

To register for the free "Electric Vehicles 2011: Technology, Economics, and Market" webinar, visit

To learn more about GTM Research’s analysis of the EV market, visit