One would hope that Sungevity, a solar sales firm that stressed its human and social mission, would not completely bilk its staff as it goes through a difficult bankruptcy and potential asset sale.

With the caveat that these are anonymous comments on Glassdoor and sentiment is raw, let's look at recent postings from ex-Sungevity employees.

  • "For a company that prides itself on transparency -- they truly left all their employees in the dark in terms of the bleak corporate outlook. They knew they were in a grave situation, yet kept their employees on long enough to be so in the hole that they couldn't pay out rightfully earned vacation time."
  • "The way [the layoffs were] handled and the obvious fact that upper management knew that this was inevitable once the merger fell through, yet still tried to spin it at every town hall that things were still 'sunshine & cash flow positive rainbows' is a disgrace and inexcusable. It goes against the company's mission that was drilled down our throats since day 1."
  • "We were told our financial disaster was because of Trump's election. Gimme a break. We blew through hundreds of millions of dollars on overhyped technology, crappy sales strategy, and expensive debt. Trump is just an excuse. This is a profound failure of senior management and all of us in the trenches had to pay the price."
  • "Birchy, you truly are one of the nicest and congenial guys out there but you had no business being a CEO and that should have been left up to someone with a better understanding as to how to allocate resources properly rather than blowing through almost a billion dollars in VC funding while trying to figure out how the company chose to define itself. You should have left the big decisions to someone who could have made more objective decisions as a company/business rather than someone who is a solar evangelist who thought that someday, if he just wished super hard enough in his mind, we would somehow magically make money."
  • "Without any notice, they let most of their employees go, including some really talented people who have been loyal to the company for years."
  • "'Sfun' used to be the company's acronym for Solar for Universal Need but really represented all the fun things the company would do. Wish we had that money back now so that we could pay the light bill."
  • "The worst came when out of nowhere the company decided to lay off most of the company's employees and not pay us what they owed us. They held up jobs intentionally knowing that they were going to fire the entire sales team so that they would not pay commissions and even the commissions that were owed were not paid out at the time of termination. Since then HR and payroll have confirmed to us that they have no intention of paying any of the money they owe us."

Sungevity filed for Chapter 11 protection in March and entered into a court-ordered "asset purchase agreement" led by Northern Pacific Group that promises up to $20 million to fund day-to-day operations.

GTM's Julian Spector broke the news of a 66 percent layoff of Sungevity's workforce in March. The company had already cut dozens of workers in January after an expected merger fell through at the close of 2016, taking with it the promise of a $200 million cash infusion. We covered that failed merger here. At the time, the company had declined to pay severance or accrued vacation days -- instead, it merely handed out checks for the last pay period and sent people on their way.

The Mercury News reported that those March 9 paychecks bounced for many of the 330 employees who were just laid off.

An ex-employee provided GTM a redacted copy of their bounced check.

Here's a bounced check from VP and GM of programs Herve Pluche's claim. Pluche has filed a claim for $97,928.

According to reports: “Due to confusion by our bank, we learned that some checks issued to former employees bounced, despite the fact that funds were available in our account,” said Sungevity spokesperson John Ordona said. “We have looked into the matter, and we are rectifying it.”

A former employee said he had been told by the company that the bank issues were being remedied and that the final paychecks would be transmitted through a direct deposit.     

But, according to emails obtained by GTM, Jonna Hensley, Sungevity's "VP, people" wrote on March 21, "Sungevity has filed a supplemental motion with the bankruptcy court," adding, "The motion will be heard by the bankruptcy court on April 7th, and Sungevity will look to reimburse employees for those checks."

That's how the company has treated its staff.

As for the debtors

As for their debtors -- aside from the big dogs such as Crius (owed $456,358) and Google (filing for $517,216) -- are the folks that can least afford being owed money, such as employees deprived of accrued vacation pay, wronged customers, underpaid yoga teachers ($50 per class, namaste) and software coders.

Sungevity billed itself as a lean, "asset-light" residential solar company that could scale faster than the vertically integrated leaders like SolarCity, Vivint and Sunrun. But as we have reported, Sungevity's "asset-light" solar sales and installation approach did not stop cash burn. (We covered Sungevity's financial dilemma in detail here.)

The company's model sounded good on paper: Use software to generate quotes without the need for site visits, but outsource the hardware, installation and financing, keeping those items off the balance sheet. The company could focus on customer relations without investing in all the capital-intensive parts of the solar business.

Had Sungevity viewed itself as a solar software startup and licensed its customer acquisition platform for use by hands-on installers, it may have avoided the capital drain that comes from managing installations. Instead, the leadership split the difference, becoming a software company that's not quite an installer, and an installer that's not quite a software company. Even the lead generation, which appeared to be a key value-add of the model, was going out the door as Sungevity focused on turning itself into a "platform."

Sungevity's market share peaked at 2.5 percent in 2014 and was at 1.6 percent in Q3 2016, and total capacity installed peaked in Q1 2016, according to GTM Research data. The firm had announced a total of $850 million in VC and project financing, with an estimated $200 million of that coming as equity funding.

So, does this article have a lede?

Sungevity knew bankruptcy was looming and had to make a choice in a race against time: be straight with its employees and honor its human capital, or play a game of brinksmanship that leaves the bones of the company picked clean by a private equity firm and its laid-off staff deprived of money they've earned.

There's no good way to go bankrupt. It's a fiscal and emotional calamity for all concerned.

Here's how former QBotix CEO Mike Miskovsky handled the unfortunate winding down of his startup:

"Throughout this strategic “pivot” process -- which included layoffs, several months of negotiations with potential licensees and/or acquirers of the company, and a continuously diminishing cash balance -- management maintained an open dialogue with the QBotix staff. Each member of our now pared-down team knew exactly how much runway the company had remaining, the status of our strategic talks, and the acknowledged long odds we faced as a going concern. To their credit, they remained focused, productive and on-task until our final day -- a remarkable expression of dedication to the mission and to each other. Sadly, and in spite of the achievements, we simply ran out of time and cash to finish the job."

Perhaps there's still a chance for a graceful ending or an against-the-odds restart for Sungevity.

Here's a weekly cash flow summary that reflects the $20 million cash infusion from Northern Pacific Group.


Julian Spector contributed to this article.

Listen to The Energy Gang contemplate the meaning of the Sungevity bankruptcy. What does it say about the national installation and sales model?