Smart Grid market research

The Smart Grid in Europe 2012-2016: Technologies, Market Forecasts and Utility Profiles

The strategies for engaging electricity markets in Europe are undergoing dramatic shifts; market liberalization and utility unbundling have promoted a wave of mergers and acquisitions, as well as a crop of new electric service providers across the continent. Within these new terms of engagement, the smart grid is emerging as a major focus for regulators and an opportunity for industry players, as Europe aims to optimize its renewables growth and nascent electric vehicle (EV) charging station deployment, as well as to achieve greater efficiency at the consumer level.

By 2016, GTM Research forecasts €6.8 billion per year in smart grid investment in Europe. The market segments receiving the bulk of this investment will be Advanced Metering Infrastructure (AMI), Distribution Automation (DA), EVs and Utility Enterprise (IT systems). Currently, AMI is the most developed segment. GTM Research analyzes how utilities within each country are negotiating further deployment and triangulating between policy, in-house business cases and the consumer's role to enable industry growth.

Figure: European Smart Metering Hotspots: Meters Installed, Confirmed Plans & 2020 Forecast

source: GTM Research

GTM Research's industry-leading analysis on the European smart grid market is a definitive resource for the global smart grid industry. The report offers strategic insight into the key drivers and barriers for growth in the region and examines the latest investment trends, providing a forecast of the market for AMI, DA, EV integration technologies and Utility Enterprise (IT systems). The Smart Grid in Europe, 2012-2016 also analyzes and compares smart grid positioning in Europe with that of utilities in the U.S., Japan and China.

In addition, the report profiles the smart grid integration models and pilot projects of Europe's most active utilities, including:


Figure: Level of Implementation of Smart Metering by European Country

Source: GTM Research

Download the report's brochure for a complete Table of Contents and List of Figures as well as more in-depth information on the report's analysis.

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Report Author


Dutch-born, Geert-Jan van der Zanden pursued MBA studies at I.E.S.E. in Spain and at the Amos Tuck School of Business Administration, Dartmouth, USA. He also earned an MSc in Environmental Management and Policy at the International Institute for Industrial Environmental Economics in Sweden.

Having lived and worked on four different continents, an experience that made him a supporter of interdisciplinary and multicultural environments, Geert-Jan has been a managing partner at two strategy consulting firms specialized in the luxury goods business and joined Greentech Media as a European smart grid expert. His specific areas of interest and experience include: strategic planning, sustainability issues, marketing/sales, M&A, sector and company research, startups, change management and business development, as well as building successful teams around the goal of environmental sustainability.

Apart from being a sustainability strategist, Geert-Jan is a wine expert. Since 2003, he has been a founding partner of Zafa Consultancy SL and in 2010 founded ‘Leap Strategies,’ an organization that offers pro bono strategic environmental consulting for startups and non-profits. 

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value added elements

  • Policy, technology and economic drivers / barriers of smart grid deployment, with breakdown of hotspots by smart grid market segment.
  • Market forecasts for AMI, DA, EV integration technologies and Utility Enterprise (IT systems) through 2016.
  • Analysis of smart grid business case for utilities, with profiles of utility smart grid strategy and pilot programs.
  • Comparison of smart grid maturity and implementation between Europe, U.S., China and Japan.

strategic inquiries

  • Which national markets provide the greatest opportunity for smart grid technology promoters and developers?
  • How is investment in smart grid technology evolving beyond AMI over the next five years?
  • Which utilities provide the most promising integration models?
  • Are utilities leveraging all the economic and societal benefits of a comprehensive smart grid build-out?
  • How are smart grid players navigating European markets, and how does the smart grid roadmap in Europe differ from that of the U.S.?

contact: Tate Ishimuro

Phone: 646.719.1380