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January 25, 2011 | Chet Geschickter

Smart Grid HAN Strategy Report 2011: Technologies, Market Forecast and Leading Players

The Home Area Network (HAN) market, which began with a simple Wi-Fi router for networked computing, is now emerging within the greater Smart Grid sector to serve the home with energy management and digital application solutions.  The implications of the this scaling market, and its Home Energy Management (HEM) sub-market, for homeowners, utilities and Smart Grid vendors are profound, as utilities seek a means to implement demand-side management programs and Smart Grid players vie for early-stage positioning in what will become a $750 million market by 2015.  This is especially true in light of the need for utilities deploying smart meter and advanced metering infrastructure (AMI) technology to deliver tangible benefits to residential markets.

With the industry’s competitive strategies continuing to evolve, GTM Research expects market positioning and strategic alliances to be the main focus for the dozens of new companies in the home energy and automation space.  We predict vendors serving the HEM market (displays, gateways, plug strips, etc.) to be locked in a competitive struggle over the coming years, with a massive industry shakeout inevitable.  Further, GTM Research identifies the market’s greatest opportunities in providing value-added services to utilities, including conservation, demand-side management, enterprise software and integrating homes to become distributed energy resources for the utility grid.

HAN Vendor Taxonomy

Note: Click on above image for link to larger version
Source: GTM Research

This industry-leading report offers forecasts for six market sub-segments through 2015 and profiles more than 40 companies pursuing these markets, ranging from Fortune 100's to newly-funded startups. In addition, GTM Research examines the industry’s key standards, competitive strategies, and emerging opportunities for leveraging home control technologies to integrate homes with the emerging smart grid, as well as the utility business case for direct investment in the home.

Download the report's brochure for a complete Table of Contents and List of Figures as well as more in-depth information on the report's analysis.

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Report Author

  • Chet Geschickter
  • Senior Analyst, Smart Grid
  • contact

Chet Geschickter focuses on information technology for the smart grid, including technology strategy, application integration and consumer adoption.  He is the author of a recent GTM Research report on Meter Data Management and a new report on Home Energy Management.

Chet Geschickter has a twenty year career that spans a range of technology leadership positions, including serving as director of research for a leading technology analyst firm, leading the development of digital strategies and roadmaps for top global corporations, and running marketing for venture-backed software companies.  Chet has also served as head of relationship management and planning for a full-service interactive agency and as a strategy architect for a leading eBusiness consultancy. 

Chet has an MBA from The University of Michigan and a BA in Political Science from Duke University.  He works in GTM Research's Boston office.

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Enterprise licenses are for organizations with multiple research users. Enterprise license customers are permitted to share this report internally, among multiple locations of the organizations, and host the report on an Intranet and make it accessible to employees. The report may not be shared with outside entities.

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value added elements

  • Utility and HAN Vendor Strategies for Engaging Consumers in the Home.
  • Competitive Market Analysis and Market Forecasts through 2015.
  • Economics of HAN Integration in Smart Grid Deployment.
  • Emerging Technology, Utility Applications and Key Standards Analysis.
  • HAN Vendor Positioning and Company Profiles.

strategic inquiries

  • What strategies are available to utilities interested in promoting consumer participation in the smart grid?
  • What role does HAN technology play in the Home Energy Management market and are there other ways to move forward?
  • What are the market barriers for HAN deployment and what is the utility business case for investment in the home?
  • How will vendor positioning evolve as the market grows and what steps should vendors take to win in the coming market consolidation?

in the news

  • Former Apple exec markets a thermostat for the iPhone generation LA Times ›

  • Residential demand response and HAN: Why buy the cow when you can buy... Smart Grid News ›

  • Make or break standards for home energy management Smart Grid News ›

  • Utility investment in the home – fantasy or future reality? Smart Grid News ›

  • Home energy management grabs spotlight at smart grid trade show ZDNet ›

  • GTM Research Forecasts Significant Growth of HAN and Home Energy... TMCnet ›

  • Smart Grid and Home Area Network Market to Grow 90% Solar Novus Today ›

contact: Tate Ishimuro

Phone: 415.777.9917