In the early days of the greentech wave, about six years ago, I met with Joel Serface when he was a partner at Eastman Ventures. We discussed the state of the then early renewable energy field.

Since then Joel Serface has started, invested in, or advised a score of greentech firms in his role as director of the Austin Clean Energy Incubator and his stint at Kleiner Perkins Caufield & Byers, where he served as the first Entrepreneur in Residence at NREL. He always seems to be on a plane or a mountain or at a cleantech event judging by his tweet history.      

Joel has just now surfaced (sorry) in the role of Chief Strategy Officer at CyberCity 3D, A 3D geospatial service platform. 

In Joel's words, "This is a culmination of ideas that we started developing in Austin with Austin Energy – using the city as a laboratory and delivering advanced engagement tools to involve the community in energy decisions – that became obvious when I was at NREL and is best delivered through an open 3D/geospatial application service platform."

CyberCity 3D aims to help massively scale energy efficiency, to help reduce energy use and carbon footprint in buildings, the main energy user in our society. 

According to Joel, CC3D is a "combination of the world’s best energy analysis tools coupled with the first 3D/geospatial application services platform... to massively scale energy efficiency and renewable energy deployment while providing an engaging platform for collaboration between cities, citizens, and utilities."

Here's a video that hints at what the company is doing.   

We'll hear more from Joel and this firm soon.