Looking for Mr. Killer Amp
Scott Clavenna: February 12, 2008, 9:20 AM
Killer Amp. We heard it used last week at the MIT Innovation thing and I had to laugh. First, I thought of one of the Orange Tiny Terrors they sell downstairs from us at Nitro Tone. But no, this isn't a 15W box to give your telecaster that old-school tube tone, it's a play on the term killer app, used ad nauseam in the communications industry to represent the newest, sexiest application that will drive yet another wave of network infrastructure investment and drive wealth into a market pathologically afraid of commoditization.
Killer app #1: Email. Huge, and it made the Internet a real communications medium and drove it into the mass market.
Killer app #2: E-commerce. Internet bubble! But, bubble aside, the Internet went from an R&D network to a real robust, secure infrastructure for all new services to come. And generated billions in corporate and personal wealth.
Killer app #3: Video. YouTube. enough said.
Killer app #4: MySpace. yuck, but yeah, it's a killer app.
So now the greentech industry has caught onto the idea, like this: if only there were a killer amp out there to drive investment, entrepreneurship, and success into the energy market, all things renewable, efficient and green would flourish.




