• Friday, November 20, 2009 Latest Update: 4:41PM
Jeff St. John | January 20, 2009 at 12:37 PM 3 Comments

Tesla Jacks Price on Roadster Options

Tesla Motors has raised the price of some of the options on its near-$100,000 electric-powered Roadster — and about 400 people who’ve put down $50,000 deposits on the cars can take it or leave it.

That’s the gist of letters and phone calls customers of the San Carlos, Calif.-based electric car startup got last week. Facing some financial troubles and seeking federal loans, Tesla has given those customers of its 2008 model year Roaster a choice — pay extra for options, or receive a full refund.

“We need to improve the margins on the car for the next round of investors,” Tesla spokeswoman Rachel Konrad said Tuesday. “They could be venture capitalists, they could be public shareholders after an IPO, or it could be the federal government.”

That’s because Tesla is seeking a $200 million loan guarantee from the U.S. Department of Energy to help it restart its expansion plans, including a now-stalled $250 million factory for its less-expensive second model, the Model S. Beyond laying off staff and closing a Detroit office, Tesla has now delayed the $50,000 sedan to mid-2011 (see Tesla Hit by Market Freefall, Tesla Coughs up Sedan Price, Details on Economy Car and Funding Roundup: How Poor do Investors Feel?).

Telsa is also seeking up to $400 million of a $25 billion federal bailout loan package aimed at keeping car companies afloat through the economic downturn.

As for the new charges on 2008 model Roadsters, chief among them is the high performance charger that allows them to charge up in about three and a half hours, rather than overnight. That’s going to cost $3,000 now.

Forged alloy wheels will now cost $2,300 extra, and the “SolarPlus” windshield will now cost $400. Other options that formerly cost extra have risen in price, while others aren’t facing price hikes. (For a more complete list, go to this Tesla owner’s blog).

The 2008 Roadsters are selling for between $92,000 and $98,000, Konrad said. The newer 2009 models are selling for $109,000, and Tesla introduced a juiced-up, $128,000 Roadster Sport model at the North American International Car Show in Detroit earlier this month.

Because all the 2008 Roadsters to be produced from now until October are sold already, adding charges for newer customers only wasn’t an option for immediately improving the company’s margins, Konrad said. About 150 Roasters have been delivered so far, she said.

“We did not do this lightly,” Konrad said. “But it’s a decision we think helps ensure the viability of the company going forward.” Tesla raised $40 million in November, soon after CEO and Chairman Elon Musk denied rumors that the company was facing bankruptcy.

Tesla did get a boost from news last week that it had a deal to supply its lithium-ion battery packs for Daimler’s Smart cars.

Comments [3]

  • DrTaras 01/21/09 3:55 AM

    I was an ideologue for Tesla awaiting a car that I had put down a 50% deposit 2 years ago with no interest & then ‘locked-in’ the remainder of the price and options in November, 2008 for a car that had been delayed until April, 2009. Now they pull the rug up from underneath me and want to charge nearly $10,000 in options? Shady is an understatement! I hope there is a mutiny! Go here for more info: http://www.saxton.org/tom_saxton/2009/01/tesla-price-increase.html

    A few years ago I opened escrow on a house on a Friday.  That next Monday they wanted $10K more and through a loop hole they were able to ask for it & had another buyer lined up (remember those days when the housing market was riding sky high?).  Though the house was “worth” the extra $10K and we were emotionally attached, I told my broker & my wife, that on principal I could not continue with the deal.  The $10K I thought was just the beginning of something nefarious and not the end.  After we walked away we found out that the blue prints for the pool that they had displayed when we walked in to see the house for the 1st time and that were going to be given to us for free so that we could use them to build a pool were useless as the city had determined that the soil was unfit to build any pool there!

    So I put to those of you who have “locked-in…” what is Tesla not telling us?  And those who have yet to “lock-in” and don’t seem affected… what might happen to you when they call your name early because others have dropped out?  And those of you who think that $100K is a lot for any car and can’t ever dream of spending that kinda dough on a car, ever… How about if it was a $10K car and you were in a similar situation and they told you the price was the same as you had locked it in with that $5K deposit, but the steering wheel was a $1K option?

    “All that is needed for evil to succeed is that decent human beings do nothing.”  -Edmund Burke
    “Abusus non tollit usum” - Translation: “Abuse is no argument against proper use”

    Reply
  • realistic_idealist 01/23/09 11:52 AM

    uh hmm… ha ha… *sigh*

    MUSK STRIKES AGAIN!

    Today’s lesson: History Repeats Itself.
    -It’s ironic that Nikola Tesla’s own misleadings with business and entrepreneurial tact would reflect so kindly upon a company bearing his name half a century later.

    Don’t Quit Your Day Job
    -Elon Musk should stick to his physics degree and just keeping shooting things into space, because as everyone knows “what goes up, must come down,” and this (ASS)tronomical failure in his part as a businessman displays the realities of why not all of us are fit to lead and how easy it is to destroy the hope of so many (cue Martin’s return a-la Steve Jobs post-firing).

    And A Personal Opinion
    -The Roadster is a proof-of-concept. The company proved they could build it. They should not try to immortalize it as the saving grace of the electric car industry forever remembered by its features and trim-options, but instead move on to a Second Generation Roadster as an up-sale, not that silly Sports version that’s a spit-ball faster than the original.


    ...it’s time for someone to register TeslaSucks.com


    “Let the future tell the truth, and evaluate each one according to his work and accomplishments. The present is theirs; the future, for which I have really worked, is mine.”
    -Nikola Tesla

    Reply
  • EvGrrrl 01/21/09 8:09 AM

    You know that a steering wheel is not the same thing as different rims, right?

    Reply

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