Ucilia Wang 09 22 09, 10:39 AM

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Sungevity Raises $6M, Adds Execs

Sungevity has raised $6 million in equity and hired new executives to help it expand its business.

Greener Capital led the round, said the Berkeley, Calif.-based installer of solar energy systems.

Sungevity also hired Charles Ferer as chief financial officer. Ferer served the same role at SolarCity, one of California's largest installer headquartered in Foster City.

Daphne Li also is joining Sungevity as its chief operation officer. Li was the chief strategy officer and vice president of marketing at DoveBid, which helps companies assess and sell their assets. Li helped launched an online auction business there and grew the sales from $12 million to $150 million, according to Sungevity.

The solar installer also has hired Ariel Tseitlin as its vice president of technology and product development. Tseitlin came from CTOWorks, a software consulting firm he founded and headed as chief executive.

Aside from selling its installation services to residential customers, Sungevity has devoted resources into developing software and services to generate a list of potential customers for other installers.

The company uses satellite images of those likely customers' rooftops to help layout the design of a solar energy system in order to provide a cost estimates. This approach saves the time and money involved in sending staff for a site visit. Most of the site visits don't generate contracts because consumers tend to shop around.