Who among you aspires to rise to the level of heart disease, radon, or cooties? The hope is that all of the big deals announced in the recent past, including Heliovolt's $101 million, Project Better Place's $230 million, and the $250 million+ raised by perennial favorite Bloom Energy over the past years, will come to fruition this year. Surely IPOs from any of these companies will generate investor interest, big returns, and more than a few new Ferraris in the Valley. In fact, the NVCA and PricewaterhouseCooper have gone out on a limb, naming 2008 the year "cleantech comes of age."
But do these companies satisfy all of our Silent Killer criteria? Not quite. Who would really go off the grid and rely solely on a distributed fuel cell (if that's what they're really up to)? Would a battery-share EV program really work in the ruggedly individualistic U.S.? How many years will we need to wait until a policy comes along in this country that makes CIGS BIPV affordable for the mass market? Exactly. But don't get nervous. The Silent Killer is among us. Maybe.
Since rumors about A123's upcoming IPO surfaced last week, I've been thinking a lot about this company's unique approach to disruption. Like many kids who went to college on the West Coast, I used to be a Marxist. Actually, first I was a communist, then a Maoist (briefly), then a Marxist, then finally a self-styled Marxist revisionist. I, like Gramsci and Althusser, believed the most effective way to stick it the Man was to destroy him from the inside. A123 is like the Marxist revisionist of greentech. The company has built some big partnerships with General Electric and General Motors, has recently picked up $12.5 million from the DOE-funded U.S. Advanced Battery Consortium, and has worked like crazy to get its product out in both PHEVs and EVs. By working with the big guns at the U.S. ABC - including Chrysler, Ford, and GM - A123 has done more to advance its cause and seal their fate than nearly any other greentech company with regards to their respective replacement industry.
Because sales of trucks and SUVs are way down, and sales of small cars generally, and hybrids in particular, are way up, it's beginning to become apparent that American consumers are looking for something a little more significant in their driving experience. It's not much of a jump to go from owning a hybrid to owning a PHEV, nor is it that much more expensive. So, it's possible that A123 has managed to hit all the switches. Is it our Silent Killer? Maybe, though it's got a better chance than some of the other companies VCs have pegged their hopes and dreams to. The answer will likely come in September. Until then we'll just have take a few aspirin, put on some thick socks, and hang on tight.
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