It’s the biggest technological changes in bricks since the Canaanites, according to Marc Porat.
CalStar Cement, the somewhat secretive green building products company (which was revealed in this article late last year) will soon start shipping a green brick that requires almost no energy to produce. It is the company’s first product, says founder Marc Porat.
“Bricks have an enormous energy footprint. [Brickmakers] take clay and burn it,” he said during an open house at Foundation Capital. Foundation invested in the company and on Monday showed off some of its portfolio companies as well as its new, exceedingly green office building.
Instead of burning clay, CalStar will take fly ash, the particulate matter that ordinarily leaves smokestacks to enter the atmosphere, add some extra chemicals and make bricks. Rather than requiring high temperature cooking, the chemicals sort of congeal into a solid, hard mass, similar to the way the power in packages of instant pudding turns into an elegant, delicious desert when milk is added.
The CalStar process will reduce the energy content in bricks by over 90 percent, according to CalStar. Porat also dished up the familiar factoids about green buildings. Buildings account for 51 percent of the energy consumed in the U.S.: 39 percent of the energy goes to operations while 12 percent is consumed in building the structures themselves. 40 percent of the energy used in operations is consumed by air conditioning and heating; put another way, heaters and air conditioners account for 16 percent of the energy consumed in the U.S. Transportation only accounts for around 26 percent.
Not only will this help reduce CO2 emissions, it will even further date one of the most bloated epics of all time: “The Ten Commandments” starring Charlton Heston. I love the way Edward G. Robinson barks out to John Derek, “You can’t make bricks without straw.” If you use that clip in your advertising, Marc, consider yourself in my debt.
Making building materials with near-room temperature chemical reactions is similar to the strategy taken by Serious Materials, the green drywall guys, and Integrity Block, which has a compressed earth building block. No surprise there. Porat is the chairman of Serious and Serious’ CEO sits on the Integrity board. Although Integrity says that it’s product will cost less than traditional cement bricks, the other companies plan to be within striking distance of prices of traditional products. When the LEED benefits are added, the price delta is less of an obstacle. Studies have shown that LEED certified buildings gain value faster and can rent for larger amounts, so reluctance is fading.
CalStar will come out with cement forms made from a large amount of fly-ash after the bricks emerge, Porat said. Traditional cement makers now use some fly-ash in their cement but they can only add a limited amount before the integrity of the cement is compromised.
Why don’t traditional building equipment makers hire their own chemists and come wipe all of these guys out? He claims it is the innovator’s dilemma. Large cement makers have invested too much in their existing processes to turn away from them. Investors will punish them if they try to make a transition to green products and it takes longer than expected. Maybe, maybe not. Either way, it appears that green building is shaping up to be a strong market. Many cities are baking in LEED guidelines into their building codes, said Foundation partner Paul Holland. Thus, in a growing number of jurisdictions green products like this that help reduce the energy content of structures will be mandatory.
So it is written, Yul Brynner might say.
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