and I aren't the only ones
who think General Electric is the unsung leader of greentech. This week's issue of Exame
, a leading Brazilian business magazine, featured a number of stories on A Economia Verde
, including one that proclaimed GE CEO Jeff Immelt to be "o executivo mais verde do mundo."
According to the article, Immelt's ongoing investments and acquisitions in the sector have started paying off, so that "o green está começando a se transformar em green."
What's interesting about GE's approach, compared to the startups and new ventures we tend to cover at GTM, is that GE has largely gone through its greentech transition without reinventing the wheel....