Key Strategies for Driving Energy Efficiency and Customer Engagement

Like service providers in other industries, customers hold utilities to a high standard. As utilities aim to get more value out of their demand-side management (DSM) dollars and to elevate the role of DSM, delivering innovative and high-value programs requires effective use of communication channels and efficient back-end processes to make the most of each customer interaction.

With advanced business intelligence and segmentation tools, utilities can manage DSM programs to optimize the customer experience, leading to increased participation and higher customer satisfaction scores. Engaging with customers across billing and energy efficiency has recently matured into an opportunity to solidify the utility’s position as a source of insight and choice around energy, and targeted messaging is creating similar opportunities throughout the customer lifecycle.

This webinar will highlight the key trends behind the shift toward customer-centric DSM program management, focusing on leading approaches that enable utilities to deliver energy savings cost effectively.