From grid infrastructure analytics to consumer analytics, the true power of data is starting to be realized. Find out how the utility industry is moving from data collection to actionable application at the Soft Grid. 

Utilizing Big Data for Better Business Decisions

Oct. 1-2, 2013 | PG&E | San Francisco, CA

Now in its second year, Greentech Media’s highly successful Soft Grid conference will examine the issues and challenges that face utilities, energy providers, hardware and software vendors, and consumers as data generation, collection, analysis and application have become part of every day operations.

The Soft Grid will address unique issues encountered with complex analytics and cloud services, and how they are transforming generation, distribution and consumption of electric power.

We are proud again to announce the backing and support of Pacific Gas & Electric (PG&E) as the Host Utility Sponsor for The Soft Grid conference series. The Soft Grid will host additional experts from both domestic and international utilities as well as thought leaders and high-tech pioneers from other industries that have taken full advantage of complex data analytics.

If you would like to get more involved as a partner, sponsor, or speaker contact events@greentechmedia.com.

Why Come to Soft Grid? 

Greentech Media's Jeff St. John talks about what makes up the Soft Grid: the intersection of utilities and analytics. Hear why the Soft Grid conference is the perfect place to bring together these two very different disciplines, and why the Soft Grid matters to everyone.


Elisabeth S. Brinton
VP, Corporate Strategy Officer, PG&E

Elisabeth S. Brinton is VP, Corporate Strategy for PG&E Corporation. She is responsible for enterprise-wide utility strategy across both the electric and gas utility businesses, corporate strategy and corporate development. This work includes developing the company’s overarching go-forward strategy, identifying and pursuing business opportunities, partnerships or investments strategic to the company, and leading the utility’s long-range strategic planning to mitigate business model risk and advance PG&E’s leadership goals in priority areas ranging from climate change to core sector growth. Most recently, she was Executive Vice President of Operations for C3 Energy. In that role she served as the executive sponsor for the utility market and product development in addition to leading operations. Prior to that, Brinton was the Chief Customer Officer for SMUD, where she ran the vertically integrated utility’s $2B retail business. Under her leadership, SMUD: operationalized smart grid; earned a number one ranking in customer satisfaction by J.D. Power each year of her tenure; achieved EE savings of 1.5% of load; and improved the utility’s cost model and restructured rates, raising the company’s corporate bond rating. 

Earlier Brinton was a senior executive in three successful startups, including a member of Loudcloud’s founding executive team, where she ran global marketing, helped raise $280 million in venture capital and take the company public through its 2001 IPO. Brinton was also founder and CEO of her own company, which she successfully grew and sold. In 2013, Brinton represented the United States on an official diplomatic mission to Tanzania as part of USEA and US AID’s first energy and economic development program to that country. Brinton holds a triple major from Principia College, integrating hard sciences and the humanities. 

Kevin Dasso
Senior Director of Technology and Information Strategy, Pacific Gas and Electric Company

Kevin Dasso is Senior Director of Technology and Information Strategy at Pacific Gas and Electric Company. Kevin has 30 years of experience in the gas and electric utility business including engineering, operations, construction and asset management. Kevin is currently responsible for developing and implementing strategy and policies for the utility related to the Smart Grid and transmission and distribution technology integration. He leads the company’s Smart Grid team involving the Electric Operations, Customer Care, Energy Procurement and Information Technology departments. Kevin is a member of the Board of the Gridwise Alliance and on the Advisory Board for the California Energy Commission’s Public Interest Energy Research program. He is a former member of the Western Electricity Coordinating Council’s Reliability Policy Issues Committee, and is former chair of the North American Electric Reliability Council (NERC) Planning Committee Reliability Assessment Subcommittee. Kevin received a B.S. in Electrical Engineering at Iowa State University and a M.S. in Electric Engineering at Santa Clara University. He is a Registered Professional Engineer in California and is a member of the IEEE Power Engineering Society.

Alourdes Sully
Chair, Utilities Telecom Council Canada (UTCC)

Ms. Sully brings over 25 years of engineering and business experience in Telecommunications and Energy sectors to her role as Chair of UTCC. She has led UTCC in reshaping its strategic direction. In 2013, she received the UTC Chairman’s Award. Ms. Sully is an active advocate in Information and Communications Technology, working to ensure that Regulators and Industry recognize the need for utilities’ critical infrastructure. She represents the Canadian Utilities as Vice-President of Radio Advisory Board of Canada (RABC). She is also a member of the Canadian Advanced Technology Alliance Public Safety Advisory Board. Presently, she works as a Senior Technical Specialist at Hydro One Telecom. In 2010, she received Hydro One President’s Award for her leadership role in Distributed Generation Connections. Before joining Hydro One, she worked in the Telecommunications Industry at Signatec Inc., Videotron Telecom and DTI Telecom.

Ms. Sully holds a Master’s Degree in Engineering Management and a Bachelor Degree in Engineering Physics. She is a licensed Professional Engineer in Ontario, a Fellow of Engineers Canada (FEC) and an honorary member of the Ontario Society of Professional Engineers (OSPE) where she served as President and Chair in 2011-2012.

David Elve
Executive Vice President & Chief Marketing Officer, PayGo

David Elve is the Executive Vice President and Chief Marketing Officer for PayGo. His background includes numerous executive roles in the energy industry spanning almost 20 years. Mr. Elve has worked with numerous utilities on their Smart Grid programs and he is a frequent speaker in the industry. He holds a B.S. in Business, a MBA in Finance and is a graduate of the Georgia Tech Management Institute’s Executive Program.
Mr. Elve has been an active investor and advisor to several energy industry ventures including Enspiria Solutions, Verdeeco, Preparis and PayGo. He is a founder and Past President of the Smart Meter Manufacturers’ Association of America (SMMAA).  In 2011, he was named to the Fierce Grid 15 Most Influential people in Energy.

agenda 2013 Conference Themes
  • Developing the Business Case for Big Data and Analytics for a Modern Grid
  • Data Analytics
  • The Evolution of UI and UX for Effective Soft Grid Tools
view full agenda