Greentech Media presents the first data and analytics conference exclusive to the smart grid that connects the research and analysis of GTM Research with the conference success of the Networked Grid. Find out what the future of the utility industry looks like through the eyes of analytics at The Soft Grid 2012.

Why Attend?

New hardware is essential for massive infrastructural shifts that underpin systems such as the smart grid, but software (in this case intelligent analytics) is always the differentiator to enable value and growth.

Hardware vendors, software vendors and utilities themselves are rapidly moving beyond the notion that their sole business is to distribute electric power efficiently, reliably, and cost-effectively to consumers. The trend that will shape the market in 2012 and beyond lies in analyzing the massive amount of data that is being collected about distribution and consumption, and taking progressive action on that data.

Just as intelligent analytics has helped evolve industries, and associated products and services, from IT to healthcare to air travel to social media and online commerce, the same will hold true for the electric power industry, as data is becoming the currency for market transformation.

The Soft Grid will focus on this evolution, provide answers about the market that has grown out of this transformation, and give you strategies to take back to succeed in the changing setting.

Conference News

  • 7/10/12

    Early bird pricing is extended! The $200 discount now extends through Friday, July 13, 2012.

  • 6/20/12

    Greentech Media announces that DJ Patil will be giving the keynote on Aug. 15, 2012. Dr. DJ Patil is currently a Data Scientist in Residence at Greylock Partners. He has held a variety of roles in Academia, Industry, and Government. These include, the Chief Scientist, Chief Security Officer and Head of Analytics and Data Teams at the LinkedIn Corporation.

  • 5/24/12

    The Executive Utility Keynote will be Karen Austin, Senior Vice President and Chief Information Officer of our Host Utility, PG&E. Read the press release here.

  • 4/24/12

    Greentech Media announces the first annual The Soft Grid conference to take place on Aug. 14-15, 2012 in San Francisco, CA with host utility PG&E.

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