It's great to see a significant upswing in entrepreneurial and venture capital interest in so-called "cleanweb" business opportunities. Regular readers of this column will know that I am a fan of the strong business and environmental potential from the application of web-based business models to resource efficiency. It skewers the popular misperception that "cleantech is always capital intensive and takes a long time to commercialize", and can have a significant impact.
However, all cleanweb startups are not created equal.
With the rise of the category, I've seen a rise in the number of cleanweb startups pitching venture capitalists with somewhat muddled business models. Just...