I just wanted to say I agreed completely with what you said about auto technology deals. I have seen a bunch of them and turned them all down for the reasons you mentioned - it is just intrinisically not a good space for VC investors. If anything I think you were overly diplomatic! Takes forever to get to market, very capital intensive, low margin business, and then even if you get to market, selling into auto industry OEMs simply sucks, no two ways around it. And particularly anything related to power plant/drive train. The two other negatives you didn't mention are constant pricing pressure and onerous vendor requirements - selling to the Big 3 (and their ilk) is brutal - constantly playing you off your competitors, demanding your cost data and then pricing you down to the bone, terrible payment terms, etc etc... Personally I won't touch anything designed to sell to Big Auto OEMs with a 10 foot pole.
The only comment I would make is that things can look a little different for a) aftermarket; and b) trucks and buses. Trucks and buses tend to have shorter commercialization cycles, more retrofit activity than passenger vehicles, and recently more stringent regulatory requirements, so there might be some opportunities there. For instance we have seen a number of emission control technologies aimed at complying with the next gen European diesel regs, which are strict and coming fast. Still lots of intrinsic problems in these deals, but there is a sense of urgency from the OEMs, which helps a little bit. Though not enough in my opinion!
Rob Day is a Boston-based cleantech venture capital investor and entrepreneur, and is also the President of the Renewable Energy Business Network (REBN). The views expressed on this blog are those of Rob and his friends and colleagues, not necessarily the views of REBN or Greentech Media or any other group. Contact Rob Day at: (JavaScript must be enabled to view this email address)
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