Marketing

The Expedia.com of Solar?

The Expedia.com of Solar?

Stephen Lacey: February 15, 2013

EnergySage wants to make shopping for solar as easy as booking your travel.

Marketing Solar: The Paramount Solar-Clean Power Finance Partnership

Marketing Solar: The Paramount Solar-Clean Power Finance Partnership

Herman K. Trabish: October 9, 2012

Third-party financing in high-growth mode. Next is driving down finance costs and soft costs.

Emerging Solar Strategies, Part 1: Centrosolar America

Emerging Solar Strategies, Part 1: Centrosolar America

Herman K. Trabish: September 20, 2012

“The entire sales cycle for residential solar is 26 steps.”

Solar Industry Ads: The Good, the Bad, and the Sexist

Solar Industry Ads: The Good, the Bad, and the Sexist

Eric Wesoff: September 18, 2012

SolarWorld ad features salty Larry Hagman. Shoals not staying classy.

Winning Solar Strategies, Part 1: SunPower

Winning Solar Strategies, Part 1: SunPower

Herman K. Trabish: September 17, 2012

How to sell an expensive product and succeed

CPF Launches Assault on Rooftop Solar Costs With DOE Backing

CPF Launches Assault on Rooftop Solar Costs With DOE Backing

Herman K. Trabish: June 13, 2012

Better system servicing and the right installer for each customer means less investor risk and lower-cost solar.

Guest Post: An Extreme Makeover for Energy Efficiency

Guest Post: An Extreme Makeover for Energy Efficiency

Jonathan Livingston: August 11, 2011

Energy efficiency has a bad public image. Livingston Energy is trying to form a coalition to change that.

Solar Ads: The Good, the Bad, and the Stupid

Solar Ads: The Good, the Bad, and the Stupid

Eric Wesoff: August 9, 2011

Do consumers care about the brand name on their solar panels?

The Two Futures for Solar

The Two Futures for Solar

Michael Kanellos: April 8, 2010

Can solar avoid the commodity trap? Yes, if it can learn from the PC industry.

What Greentech Execs Can Learn From Fine Art

What Greentech Execs Can Learn From Fine Art

Steve Weiss: April 2, 2010

Beauty and grandeur, yes, but also pricing strategies, says Steve Weiss.

Can Climate Skeptics Be Convinced?

Can Climate Skeptics Be Convinced?

Glen Drummond: March 19, 2010

With climate change occurring faster than ever, some new persuasive techniques are needed.