The Expedia.com of Solar?
Stephen Lacey: February 15, 2013
EnergySage wants to make shopping for solar as easy as booking your travel.
EnergySage wants to make shopping for solar as easy as booking your travel.
Third-party financing in high-growth mode. Next is driving down finance costs and soft costs.
“The entire sales cycle for residential solar is 26 steps.”
Utility Smart Grid Outlook in North America 2013: Technologies, Strategies & Case Studies
The Global PV Inverter Landscape 2013: Technologies, Markets, and Survivors
The Networked Grid 150: The End-to-End Smart Grid Vendor Ecosystem Report and Rankings 2013
U.S. Solar Market Insight: 2012 Year-in-Review
SolarWorld ad features salty Larry Hagman. Shoals not staying classy.
How to sell an expensive product and succeed
Better system servicing and the right installer for each customer means less investor risk and lower-cost solar.
Energy efficiency has a bad public image. Livingston Energy is trying to form a coalition to change that.
Do consumers care about the brand name on their solar panels?
Can solar avoid the commodity trap? Yes, if it can learn from the PC industry.
Beauty and grandeur, yes, but also pricing strategies, says Steve Weiss.
With climate change occurring faster than ever, some new persuasive techniques are needed.