Video: The Bloom Box Lands, and the Unanswered Questions Are…

You’ve heard of the Bloom Box. Here’s the video.

After nearly nine years, Bloom Energy has finally publicly shown off its fuel cell that it says could replace a large hunk of the grid someday. And here it is:

 


Watch CBS News Videos Online

The Bloom Box -- which now costs $700,000 to $800,000 -- is essentially a device for making electricity on demand. Methane or other hydrocarbons are fed into the device along with oxygen, and the mixture is heated to around 1,000 degrees Celsius. As the gases pass through catalytic plates, the machine produces electricity, as well as some heat, carbon dioxide and water. Other fuel cell manufacturers say they can convert 80 to 90 percent of the energy inserted into their boxes into usable energy. Bloom remains a little vague on efficiency, but if the company ranks with these competitors, the device will be more efficient than the traditional grid -- less than half the power burned at power plants turns into usable power in your home.

Bloom eventually hopes to make home units that cost around $3,000. That would be a lot less than the ones currently sold by Panasonic in Japan or ClearEdge Power in California. ClearEdge sells its 5-kilowatt system for $56,000. Ceres Power in England comes out with fuel cells for residences next year that are made in part from diesel engine components to cut costs. Utilities in the U.K. and Ireland will sell it.

The segment that aired Sunday on 60 Minutes provided quite a bit of information. EBay, for instance, said that the boxes they have installed have cut their power bills by $100,000 already. Staples, Google, FedEx and others have installed the boxes, as well. But Bloom still has a lot more questions to answer at its corporate event on Wednesday. Such as:

--The Bloom box emits carbon dioxide. How much per kilowatt? How does it compare to power plants? Do you get twice the power for the same amount of carbon dioxide?

--Some of Bloom's patents talk about how its fuel cell can take the carbon dioxide, water, and some of the electricity produced by the first reaction and run it through the fuel cell again to produce oxygen and a methane-like fuel. The idea came out of research conducted at NASA to develop a box that could produce oxygen to support life on Mars. Is the company still pursuing that model? Or is that currently too much of a challenge? Converting carbon dioxide into a fuel with energy from a reaction that created the carbon dioxide in the first place pushes the laws of thermodynamics.

--What are the catalysts made from? K.R. Sridhar, the founder and CEO, says it isn't platinum. The patents mention zirconium. On the show, Sridhar showed off some dyes but didn't say what was inside.

--John Doerr at Kleiner Perkins says that utilities may buy the box to put it in people's houses or buildings. That seems to confirm what we've heard, but we will hopefully get a final word on Wednesday.

--How does the cost of the box compare with solar, wind and standard power? The incentives are great: the federal government gives buyers a 30 percent tax credit and California buyers get a few dollars per kilowatt of the price back from the state. Plus, owners can sell excess power back to the grid in the state. Still, how does it compare?

--And what are conglomerates like Siemens and General Electric doing? How fast will Bloom have to keep up to stay ahead of them? The guy in this second video wants to know.


Watch CBS News Videos Online

47 Comments

  • Peter PM Jesella 02/22/10 2:15 AM

    1st:  Not sure why feel like you resemble “Henry Kissinger’s love child”, but who am I to question your fantasy.  Did seem him in San Jose a few times early 80’s, maybe you are jokingly revealing classified secrets.

    I did see the 60-minute segment, John Doerr, did seem strait forward that it was a risky, costly investment, development, but seemed to radiate confidence that it was a worthwhile now that a marketable product is going out the door.  I agree that a reasonably priced fuel cell for houses, business, and neighborhood power plants has been a “holy grail” dream that seems to always fall short of expectations.  NASA at AMES Research had plans to build a High Technology House and Museum back in 1980, under the Carter Administration.  Which was cancelled under the Reagan Administration before it got off the initial planning.  One of its goals of energy, water, and waste efficiency was using the magical “fuel cell” as one approach at effective low maintenance, self-sufficient living standards.  I guess I to can wait to Wednesday, maybe even to the summer for more test details, cost/efficiency details.  Hope the $3000.00 home version is out by 2013, now that would have global strategic value that even would make Henry Kissinger think deeply about. 

    Keep me inform please!

    Reply
  • segway again 02/22/10 3:50 AM

    In the segment, EBay said it was saving about $100,000 per year in electricity but they seemed to have like 8 BloomBoxes on their campus.

    Payback calc: $700K x 8 = $5.6MM x 50% (rebates and the like) = $2.8MM / $100K / year savings = 28 years

    And this is assuming the BloomBoxes run continuously with no significant maintenance or similar added costs.

    I can’t wait to have one for my house.

    Reply
      • Eric Wesoff 02/22/10 4:01 AM

        This Segway again guy is a smart fellow.

  • segway again 02/22/10 4:04 AM

    Correction on my calc: EBay has 5 units.

    And savings are $100K over nine months. So annualized, that’s about $130K per year.

    Rest of calcs are straightforward.  So, payback is 13.5 years.

    So, this is in the ballpark of solar (depending on your LCOE assumption). Solar needs more room, but is proven to 20-30 years of performance, and is on a steep price decline.

    Fuel Cells? Well as Kanellos stated: they’ve been around since the 1800’s.

    Reply
  • Alex 02/22/10 8:41 AM

    Excellent article and commentary, but dood you are one ugly mfer. Please do not show your face on TV ever again.

    Reply
      • XYZ 02/22/10 10:14 AM

        Michael K, thanks for the analysis. Whatever one’s views about it, Bloom has certainly managed to generate buzz.

        Alex, I’m pretty sure you’re aware that your last comment was neither relevant to the Bloom discussion, nor was it appropriate.Not sure if you’ve commented on this site before, but there are probably other more appropriate forums out there for meaningless personal attacks.

        Have a nice Monday.

      • Kevin Christy 02/22/10 6:01 PM

        MK reminds me of Donald Fagen, who if I recall correctly is a certified rock star and is probably popular with the ladies.

      • Michael Kanellos 02/22/10 6:37 PM

        You should see me from behind. It would make you puke!

      • Dianne 02/23/10 12:07 PM

        Hey, Alex, “dud”,  wtf do looks have to do with anything here…get a life!

  • Colm O'Gairbhith 02/22/10 8:42 AM

    On the emissions intensity side of things, if their efficiency is twice what the grid would do with the same amount of natural gas, then the emissions intensity is halved. A given quantity of any fossil fuel will produce a given amount of CO2, that doesn’t change. Its the efficiency of the transformation process ( burning or fuel-cell ) that will dictate the CO2/kWh. So if their efficiency is up, their emissions/kWh are down.

    / Colm

    Reply
  • StevePluvia 02/22/10 11:37 AM

    Back of the envelope cost calculations for what Bloom says is required for a U.S. household:

    Each “Stack” seems to be about 27 plates
    Each Plate = 1 light-bulb (60 watt?  100watt?)
    2 stacks or 54 plates = 1 U.S. home
    1 U.S. Home = projected $3k cost

    Each U.S. 2x stack (if 60w/plate) = 3240w
    Each U.S. 2x stack (if 100w/plate) = 5400w

    1 100kw Bloombox cost = $7-800k (we’ll use $750k)
    Current cost for 3240w home system using 100kw price = $24,300 (not $3k)
    Current cost for 5400w home system using 100kw price = $40,500 (not $3k)

    These costs seem inline with other fuel cell costs on the market (Panasonic, Clearedge) none of which are remotely viable…  Which leads me to continue to believe Bloom is nothing more than a hype job to allow current VC and sucker investors to exit… 

    Beware of new technology that fails to provide cost calculations.  There is only one reason they do not—because the actual calculations will show they don’t have a viable product from a cost perspective

    Reply
      • XYZ 02/22/10 3:27 PM

        Thanks for the analysis, Steve.

        Here’s another approach:
        * Average household electricity consumption (http://tonto.eia.doe.gov/ask/electricity_faqs.asp) = 936 kWh/month = 1.3 kW on a constant basis
        * Using a factor of 2 to account for peak power handling, the power output for a residential box is about 2.6 kW.
        * With $700k for a 100kW box, ie $7/kW, we’re looking at $18k for a household box -somewhat lower than Steve’s numbers, but still a factor of 6 off from the claimed price point.

        I wonder if there are any further innovation up Bloom Energy’s sleeve that will bring the price down further…

  • ottoabduhl 02/22/10 12:28 PM

    As much as you’d like to see extensive costs and specs, you’ll not get them on 60 Minutes or blogs at this point. It’s developing technology and a business venture, so it’s naturally rather vague and secretive.  For now you’ll see what they want you to see.  The proof will be in the pudding, and not necessarily the first few versions of the pudding.  Any specific costs and specs provided will be ridiculously scrutinized by us out of context as if we have the whole picture (how clearly can one discuss the specifics of biofuels, or H2 or PEC H2 w/ this device when there’s no infrastructure for those just yet?).  In short, they have a promising device which is yet to play out and they’ve decided they want to hype it now - - nothing so terrible about that.  By the way, he said a device for the average home needs to be $3K…he didn’t say they’ll be able to do that (though he obviously is hoping for…can’t get on him for having hope).  Some company or technology could conceivably get us to that point, but we might not want to just sit around on our wallets waiting for it.

    Reply
  • EEWierdo 02/22/10 12:47 PM

    Steve, you wrote
    “Beware of new technology that fails to provide cost calculations.  There is only one reason they do not—because the actual calculations will show they don’t have a viable product from a cost perspective” 

    I agree with you 100%, but you have to be very cautious because there are companies which do provide “data” of cost calculations and specifications but don’t have a single functional prototype, i.e. EESTor.

    Reply
      • StevePluvia 02/22/10 2:12 PM

        good one =)

  • Robert Steinhaus 02/22/10 1:58 PM

    It is possible to achieve similar efficiencies to the Bloom Box using coal as the fuel. Direct Carbon Fuel Cells convert the chemical energy stored in coal directly into electricity without going through the intermediate step of burning the coal. Dr. John Cooper at the Lawrence Livermore National Laboratory has pioneered the development of specially constructed fuel cells that run at elevated temperatures on the order of 700 to 750 degrees C to extract the chemical energy stored in coal at a demonstrated efficiency of around 80%. This is double the typical efficiency of well designed coal fired power plants which operate at efficiencies around 40%.

    The following are some of the key benefits of Direct Carbon Fuel Cells

    1)  DCFCs decrease emissions of carbon dioxide, which are largely responsible for global warming.
    Direct Carbon Fuel Cells double the energy conversion efficiency of coal in electric power generation. You only need to produce half of the amount of CO2 to generate a given amount of electrical energy.

    2)  The CO2 produced by DCFCs is quite pure compared to the exhaust stack gases of coal fired power plants. The CO2 produced by DCFCs is clean enough to economically be used as a reactant in many industrial processes. The CO2 is also nicely segregated within the fuel cell so it is easy to efficiently collect the nearly pure CO2 to permit convenient use or sequestration.

    3)  DCFCs do not require expensive noble metal electrodes unlike many other fuel cell technologies. DCFC fuel cells should be scalable to very large sizes without adding greatly to proportioned costs of generating power.

    4)  DCFC fuel cells avoid some of the most annoying air pollution consequences of using coal. There is no need to release large amounts of particulates into the air. DCFC fuel cells should produce significantly less sulfur and mercury contaminants relative to coal fired power plants. DCFC fuel cells do not distribute particulates containing radioactive Thorium and Uranium contaminants frequently present in western coal. The output of the DCFC fuel cell is easily used electricity although a DC to AC electrical power transformation may be required to feed the electricity into the power grid.

    Up until now DCFC fuel cells have been demonstrated in laboratories but have not been built for commercial power generation. Government should accelerate the development of DCFC technology by funding an industrial scaled implementation of the laboratory proven gravity fed DCFC fuel cells designed by Dr. John Cooper.  Building and test operating a few scaled industrial plant sized cells should reveal any remaining materials and electrode deficiencies that need addressing in the development of this promising approach to cleaner use of America’s abundant coal resources.

    Direct Carbon Fuel Cells produce half the amount of CO2 Green House Gas as any other approach to using coal.

    Reply
  • Robert Steinhaus 02/22/10 2:08 PM

    Some fuel cells have difficulty providing power to handle widely varing transient loads and can only produce power at a planned constant rate at high efficiency. It would be nice to know if the Bloom Box has this limitation.

    Reply
  • bmc 02/22/10 2:12 PM

    I didn’t hear any mention of using a waste heat stream.  I’m assuming this is a co-generation system, and the efficiency claims have everything to do with using both the power and heat produced by the system…an inherent advantage over a power plant that usually cannot use the waste heat.  I imagine their net electrical efficiency might only approach that of a traditional internal combustion engine.
    My best shot at an explanation is that this is new version of a solid oxide fuel cell, and they put them outside so they can run 24/7 to avoid the start-up shut down problem inherently problematic with this type of fuel cell.  Being outside allows them to relatively easily dump heat when there is no thermal demand (but diminishes economic returns during that time).

    Reply
  • StevePluvia 02/22/10 3:57 PM

    bmc:  What “efficiency claims” are you talking about?  I have yet to see any specifications released by Bloom on their Box.

    Reply
      • bmc 02/23/10 12:56 PM

        Sorry Steve, I haven’t come across a hard number, but I’d read reference to double the grid efficiency..which I had interpreted as a mid-thirties grid, minus ~5% transmission, and then x2 to get a mid sixties efficiency estimate.  Apparently this is possible and the aussie solid oxide people have published these kinds of numbers, but according to some Ballard folk the cost becomes prohibitive by virtue of the size of the stack. (see http://www.cfcl.com.au/BlueGen/)

  • Kevin Christy 02/22/10 4:30 PM

    Missing in all this economic analysis I’m seeing is the fact that the fuel (natural gas) still needs to be paid for, and you’ll be losing 52% or more of the BTU value of that fuel as waste heat (I didn’t see a note as to whether the 48% quoted efficiency includes using waste heat for some other purpose). Since electricity prices, especially in California, are highly correlated to natural gas then it’s not like you’re really hedging your energy costs. You’re just trying to monetize the fact that you can generate electricity from natural gas somewhat more efficiently than a central station. The bigger benefit, in my mind, is distributed generation for increased grid stability. They may be onto something there, it’ll be interesting to see how that pans out.

    Reply
      • Michael Kanellos 02/22/10 6:29 PM

        the efficiency has got to be higher. Everyone else i at 80 plus percent counting heat. We shall know soon.

  • FDDoty 02/22/10 4:54 PM

    Nice analysis Steve, though I suspect it’s really still quite a bit worse than you’ve estimated.  I suspect they’re thinking ~3 kW for a home system.  Recent DOE studies project the cost of solid-oxide fuel cells (SOFC) for CH4-to-AC at the 5 MW size to be $870/kW, assuming a build-rate of dozens per year.  Typical scaling laws for related processes have seen exponents of 0.6.  That would suggest about $70K/kW at the 3kW size at moderate production scale.

    The assumption for the above was tubular zirconia electrolytes, which I’ve thought are the only type to have a chance of being sufficiently robust for a commercial product.  System efficiency at the 5 MW size was projected by DOE to be 57% HHV.  The process began by SMR of the CH4 and included efficient thermal recuperation and chemical recycle.  Mean stack temperature was 1000 K.  See this presentation:
    http://www.netl.doe.gov/publications/proceedings/09/seca/presentations/Thijssen_Presentation.pdf

    They project mean levelized cost of energy (LCOE) to be $80/MWhr and show sensitivity to several parameters, the most significant being the gas price.  At a gas price of $12/MMBTU, the LCOE goes to $115/MWhr – about what most consumers pay for electricity today. 

    Lots of R&D effort has gone into trying to get thin plate ceramics to withstand the thermal stresses.  I was not aware of any meaningful success until seeing the recent claims by Bloom.  I’m still extremely skeptical that they’ll get the cost below what they’re currently claiming, and I suspect current costs are actually much higher than they’re saying.  (We at Doty Scientific have 28 years experience with highly stressed zirconia ceramics.  One of the key presenters on HT electrolysis didn’t show up at the AIChE meeting last fall – perhaps because one of their flat plate ceramics cracked.)

    And with respect to the comment by Steinhaus on using coal, that is completely out of the question.  Little effort is needed for sufficient scrubbing of natural gas because commercial requirements on H2S, COS, and other catalyst poisons in pipeline gas are fairly stringent (always under 100 ppm, often under 5 ppm).  On the other hand, getting the sulfur, metals, and halides low enough in coal to be useable in a catalytic process is generally considered to be impossible at a scale below ~1GW.

    With respect to variable power response, that is not a major issue.  SOFCs should have a broader operating range vs efficiency than gas turbines or even diesel engines.

    What efficiency could be expected at the 3 kW size?  I’m guessing it’s based on something similar to what’s been well known for the past two decades (SMR, following by SOFCs based on zirconia), as they cite 1000C – a typical temperature in SMR.  The 57% efficiency projected by the DOE at the 5 MW level sounds reasonable.  We at Doty Scientific have real-world product experience with complex, small-scale, ceramic apparatus operating at such temperatures.  We’ve also done some preliminary simulations of related complex processes at small scale.  I suspect Osaka’s estimates of 35% HHV efficiency for a 1 kW CH4-to-AC FC are actually a bit optimistic, even at $35K/kW.  I’d be surprised to see HHV electrical efficiency above 40% at the 3 kW level at a cost below $4000/kW in mass production.  Of course, if the waste heat can be used, total efficiency can be much higher.

    Reply
      • StevePluvia 02/22/10 5:35 PM

        FDDoty—good stuff, thanks.  Please let me know your opinion as they release more specifications (assuming that ever happens).

      • Eric Wesoff 02/22/10 7:37 PM

        Thanks FDD.

  • takchess 02/22/10 6:45 PM

    Michael,

    I imagine you are having alot of fun this week.

    Do you think a Rainbow Pony Logo will work out for the Bloom Box?>)

    Damn that DCFC sounds interesting.  Be interesting to see if that will be a clean coal technology.

    Reply
  • Glenn Doty 02/22/10 7:26 PM

    One inherent problem with the idea of a home unit is the price of gas.  While the skepticism concerning the commercial viability of the system at large is VERY valid, even if they could deliver a product that would be economically useful for a home (lets say they get a home unit for under $10,000; this is doubtful, but still…) the price of the gas has to be taken into account.  Google has 5 units, indicating a 500 kW power production… but moreover google is a multi-billion dollar entity with endless numbers of contacts in the DOE and state governments, and they’re doing a high profile greenwashing stunt.  It’s not hard to imagine that Google would be able to negotiate a similar rate for natural gas that the largest power companies pay.  However, for a typical residence, this will not be the case.
    For October 09 - according to the EIA - the average power company purchased natural gas for $5.02/1000 ft3 (~$16/MWh).  The average residential rate during the same month was $11.62/1000 ft3, or ~$37/MWh.  For the sake of illustration, we’ll assume the efficiency on these boxes is 50%.  That would mean that Google was paying ~$32/MWh for its electricity generated through the box (not considering the capital costs), and the average home user would by paying ~$74/MWh for its electricity produced through the box.

    If Google has saved ~$100,000 on their electricity cost after 9 months, that means that they are only saving a net ~$31/MWh (500 kW, 24 hours/day, ~270 days = 3240 MWhs).  That is less than the additional cost that a home user would be expected to pay for natural gas over what a power company or extremely large corporation could negotiate… Even if these boxes managed to achieve 50% efficiency and a capital cost of ~$3/kW- which they almost certainly will never accomplish.

    Reply
  • Raywti Pillai R.N 02/22/10 8:46 PM

    Sirs,
    i am interested in investing. what is the minimum acceptable for start-up?
    Who is qualified to invest?
    R.Pillai

    Reply
  • Will Pritchard 02/22/10 8:51 PM

    Something I thought of that I haven’t seen in other comments is that the large corporate buyers for the Bloom Box could be mainly using them to help get away from stand-by diesel generators for data centers and the like. Ebay could be saving their $100k a year right there. If the reliability of the Bloom Box is very good, and maintenance costs are pretty low, I think this is a great application - getting away from the dirty, high-maintenance stand-bys that became ubiquitous after that single summer of rolling black-outs way back when . . . .

    Reply
  • me 02/23/10 3:22 AM

    I commend your calculations, and will be the first to admit I don’t have any of my own.  But you guys are projecting costs based on prototype and beta-level systems.  I don’t recall hearing them say they had a residential scale product available.  There’s a lot to be said for price reductions based on the high-volume manufacturing that would be necessary to supply a large scale residential market.  I suspect these things can get a lot cheaper than today’s $/kw price tag.

    Reply
  • R 02/23/10 8:42 AM

    While it sounds fairly dubious, whether it works or not or is efficient isn’t really important. It requires an input fuel, either fossil fuels, which will peak and decline, or some sort of biomass fuel, which at best don’t scale very well. The problem with the energy system isn’t a technological issue, but a social one. We think that if we just find the right energy widget, we can just flip the switch and continue to operate business as usual.

    The problem is that we use too much energy period. Fossil fuels are stored solar energy millions of years in the making. They are a one time gift. There are no alternatives that have the same energy potential. Without energy growth, there is no economic growth, no credit and no industrial society.

    Besides, you could put together a high efficiency woodstove, a Stirling engine and an electric motor and generate power for a lot less than 800k. No, I’m afraid the future is going to be fairly low tech.

    Reply
  • Chris Pilko 02/23/10 10:42 AM

    As someone who has seen the inside of the Bloom Box, I can answer some of these unanswered questions based on what they made public in this interview. There’s still a lot under the curtain, and I’m anxious to see what more they show off today.

    * How do the CO2 emissions compare to a conventional power plant?
    According to NaturalGas.org, efficiencies for a utility scale gas fired power plant are on the order of 33% for a classic steam plant to about 55% for a combined heat and power plant. With transmission losses of about 7%, that gives net efficiencies of 26% to 48%. They put onsite generation using conventional technology at the 20-40% range. So the Bloom Box is at worst on a par with a conventional power plant, and at best twice as efficient.

    * Is Bloom Energy pursuing its patents to produce oxygen using its technology?
    Unfortunately I can not either confirm or deny anything about this.

    * What are the Catalysts made from?
    The Bloom technology is a solid oxide fuel cell. it does not need a catalyst to work. In a solid oxide cell a ceramic membrane, usually made from zirconium oxide, allows oxygen ions to travel through it, creating electricity in the process. If you put a fuel on one side and air on the other, the fuel will create an impetus for the oxygen in the air to move through the membrane, creating an ongoing reaction. Any fuel will work for this, so long as it has enough affinity for oxygen.

    This is different than the polymer-based fuel cells that have been popularized for the automotive industry. In these Hydrogen is transported through the plastic membrane, so any fuel that gets combusted needs to fist be reformed into a hydrogen bearing gas. Solid oxide cells don’t care what the fuel is, so long as it doesn’t react with the materials.

    The Platinum that Mr. Sridhar refers to as being needed is for temperature resistance. Ceramic membranes do not start to conduct oxygen until they get hot, usually more than 1300 degrees Fahrenheit. To be efficient, you want to be even hotter than that. There are very few materials that will survive at those temperatures for long periods of time, especially conductive materials. Platinum is the safest choice for this.

    The inks that Mr. Sridhar shows are for the electrodes that allow for collection of the current being produced as the oxygen travels through the membrane. These need to last for tens of thousands of hours while operating at high temperatures, collecting the electricity being generated AND allowing oxygen to travel through them to sustain the reaction all without reacting with either the air or the fuel themselves. It’s understandable that these formulations are kept very secret. The lack of a solution to this problem has caused the downfall of most other fuel cell companies. Bloom’s system works.

    * How does the cost of the Bloom Box compare to solar, wind, and standard power?
    I expect in Bloom’s official release they will show that the economics compare very favorably with other renewables, especially when siting and availability considerations are taken into account. eBay’s CEO touched on some of these in his comments. For the particular customer base they are currently targeting (there is a common denominator among them), the economics are favorable when the Bloom Box is compared to the grid.

    * What are conglomerates like Siemens and General Electric doing? How fast will Bloom have to keep up to stay ahead of them?
    Not very fast. GE dismantled their fuel cell group about 5 years ago. To my knowledge they are not actively developing a fuel cell system at this time. Siemens has not completely dismantled their program yet, but it has been up for sale for several years. They have been scaling back their investment to the point where it is now just a shell. United Technologies (NYSE:UTX) is the only large conglomerate who has a viable competing technology to Bloom’s. Toshiba (TYO:6502) has a commercial fuel cell, but it seems to be sized to power an individual device, rather than a neighborhood.

    There are a few other fuel cell manufacturers who have beaten Bloom Energy to market with a device. Australia’s CFCL is one of them. However none of them have the network set up like Bloom Energy does, especially with their KPCB connections.

    One easy exit strategy for Bloom’s investors would be to sell this whole factory turnkey to GE, Siemens or another power generation supplier. Mike may be right that when he gets his Bloom Box, it will have GE on the side of it, but K.R. Sridhar and the KPCM team will have profited handsomely from the transaction.

    Reply
      • StevePluvia 02/23/10 1:52 PM

        There is certainly a market for a fuel cell with a reasonable life, cost and failure rate; renewables for example (wind/solar) could use them to load level; big power users can use them for peak shaving and UPS (which is what I suspect ebay fed-ex etc are doing).

        The bottom line is can Bloom scale to an automated commercial operation; can they provide a reasonable cost and lifecyle?  If so they have something. 

        But then the sames goes for 100 other game changing technologies (read Eestoresque), none of which will meet those milestones.

  • Bo Varga 02/23/10 11:00 AM

    A great discussion, best I have ever seen at GTM.  I maintain the real competition is natural gas for city folks and propane for us forest dwellers. My electricity bill runs at $50/month, reduced from $1,000 by replacing electric stove, dryer, water heater with propane, all the lighting with fluorescent, turning off computers and lights not in use.  Even factoring in propane at $100/month you can see the savings - also from replacing doors and windows and some strategic caulking and trim.  All at a lower cost than projected Bloom fuel cell.  And I assume there is quite a lot of CO2 created in manufacturing the fuel cell.  I know this is not sexy but increase efficiency first, then generate cheaper electricity.

    Reply
      • Paul Busser 02/23/10 6:30 PM

        Bo,
        Great work cutting your energy bills (and likely your carbon foot print by a higher percentage). 
        Your results say that efficiency is the competitor to Bloom, rather than propane (or natural gas for those of us with gas plumbing).  Bloom would presumable run off propane at your house, with smaller, cheaper box suitable for your electricity demand and possibly with some waste heat capture to offset propane heating costs.
        Assuming you have propane because your house is away from the grid you’d have on-site power, minimizing the risk power outages, and potentially selling excess electricity back to the power company. 

        Of course this assumes it all works and scales down to a small residential size (I imagine the White House uses lots of electricity and has an extremely robust and powerful back up system, so would get big bloom boxes).

  • Martha 02/23/10 2:20 PM

    What about the methane emissions?  I’ve heard that methane is far more damaging to the atmosphere than CO2.

    Reply
  • SC 02/23/10 8:04 PM

    “Kaori to supply hotboxes to Bloom Energy”

    http://www.taipeitimes.com/News/biz/archives/2009/07/10/2003448313

    Anyone knows what a hotbox is?

    Reply
      • Andy 02/24/10 6:02 AM

        From the 420 guide to getting high, a hot box is when you go in a small room like a closet or bathroom, and using a suction fan, pull air through a bong or pipe whoese bowl is loaded with marijauna, and then everyone in the room gets totally stoned.  But in the tapei times article it refers to metal, brazed heat exchangers, so like a radiator. Too bad.

  • Casey Verdant 02/23/10 8:56 PM

    The world will have to wait to see exactly how Bloom Energy uses fuel cells to make electricity at this scale with no emissions, but powering over a 100 homes for less than $1 M is an incredible prospect. Great to know eBay, Google, and Fedex are pioneering the trials of this new technology: let the countdown begin!

    Researching how to make your company, product, or next project more Green? Go to http://www.greencollareconomy.com for sustainability white papers and the largest b2b green directory on the web.

    Reply
      • StevePluvia 02/23/10 9:49 PM

        Casey, I think the “100 homes” for the $7-800k is a serious exaggeration.  Unless they’re talking about 100 mud huts in India.  The $7-800k Bloom Box appears to be a 100kw system—that’s 1kw per house.  Using 1kw of power, if you turn on a TV and a microwave and you’d get no TV and a frozen Hungryman Salisbury Steak.

  • Lubomir Klinga 02/24/10 9:12 AM

    Well looks promising however a lot of these things do and then they go away. As far as the return on investment you are using the prototype cost calculations. If they can get this down to 50 % then it becomes interesting even for customers like developer of an subdivision who will become an energy provider to his customers rentals etc . Biggest is the lack of wasted power in the grid lack of the maint cost for the grid which could actually make utilities consider these in rural settings without the need of private individuals to take out mortage to get one unit :D.

    Reply
  • Math Trouble 02/24/10 9:12 PM

    @Steve,

    100kW is about 100 homes consumption.  Certainly homes have peak time where they might even use 10kW, but an average home uses about 24kW per day or 1kW/hr, hence 1kW is appropriate.  Unlike solar, these produce energy 24/7, so when you sleep and your house is pulling <1kW, you make up for the times you are pulling 2kW or 3kW.  Make sense?

    Reply
  • Diego 02/25/10 4:07 PM

    nobody here heard about energy efficiency?

    One commenter wrote: An average home in the US uses 24 kWh a day. Wow, our house is only using 6 kWh a day!

    So the bloom box providing power to our house could be 1/4 the size of an average US home. But I can do the same with a 1,6 kW solar system (in MA) that would cost around $7000 after subsidies, working for over 25 years without maintenance (exept the inverter).

    A passive house (see http://www.passivehouse.us) is using even a lot less.

    The bloom box is very cool. But go the efficiency way first.

    Diego

    Reply
  • Joe for self sufficient living 08/19/10 9:11 PM

    I agree with Diego - put efficiency first. Solar has great potential. If more people would consider doing what they can to move toward self sufficient living (http://www.selfsufficientlivingblog.com)we could see a huge change.

    Reply
  • Dennis 08/31/10 3:18 PM

    By understanding the nature of the situation we can conclude a goal and future structure of this “new” Green Energy. The investors want to make money, first. The biggest investor when asked if 100 million was a lot of money to invest said, “The Green Energy market will see trillions of dollars in the 21st century.” AND “I plan to see this Bloomboxes in existing electrical plants.”

    1. The investors stated their plan is to sell the Bloombox to electric companies. The individual house units are are not being built and would not be as profitable. The electric companies are going to try and stop the individual placements of these units, because they would lose billions of dollars.

    2. I do believe Bloomboxes are good for the large corporations who require a small power plant, but several states are using deep earth drilling to tap into steam to fuel electric plants. I believe this is the most efficient means and produces almost zero pollutants.

    3. The idea of using water for fuel is also a very clean and economical. There are common engines which have been easily converted to run off water fuel cells. One company advertises that if you run out of fuel you could stop by a river, scoop up some water, pour it in the tank and be on your way. This method requires electricity to start the engine, but once the engine is turning it produces electricity.

    4. To save electric costs FIRST look at your home and see where you make changes like florescent bulbs, proper installation and install efficient appliances. The hot-water heater is one of the biggest electrical users. By installing an inexpensive solar hot-water heater could save up to 30% of your electrical bill.

    5. The inventor said that the material he uses is very cheap and accessible. Why not share it with the world? The answer is because they are in it to make money. It is great technology for the environment, but don’t think the company is in it to save you money.

    6. My Grand-Dad taught me to see the intentions of people and not to rely on someone with selfish intentions especially when money is involved. There are a lot of individuals experimenting with low-cost green energy and our willing to share the information for free.

    7. What is the carbon foot print to produce Bloomboxes? Are there hazardous materials involved?

    In conclusion, after many years of research in this field, wisdom tells me to stay with the people who are sincere to find a solution and have no motive to profit. There are better cheaper solutions that people are using now available for free. A person can buy a 650 watt wind turbine off Ebay for under $250. 250W solar panels are going for about $600.

    Reply
  • Dennis 08/31/10 4:03 PM

    By understanding the nature of the situation we can conclude a goal and future structure of this “new” Green Energy. The investors want to make money, first. The biggest investor when asked if 100 million was a lot of money to invest said, “The Green Energy market will see trillions of dollars in the 21st century.” AND “I plan to see this Bloomboxes in existing electrical plants.”

    1. The investors stated their plan is to sell the Bloombox to electric companies. The individual house units are are not being built and would not be as profitable. The electric companies are going to try and stop the individual placements of these units, because they would lose billions of dollars.

    2. I do believe Bloomboxes are good for the large corporations who require a small power plant, but several states are using deep earth drilling to tap into steam to fuel electric plants. I believe this is the most efficient means and produces almost zero pollutants.

    3. The idea of using water for fuel is also a very clean and economical. There are common engines which have been easily converted to run off water fuel cells. One company advertises that if you run out of fuel you could stop by a river, scoop up some water, pour it in the tank and be on your way. This method requires electricity to start the engine, but once the engine is turning it produces electricity.

    4. To save electric costs FIRST look at your home and see where you make changes like florescent bulbs, proper installation and install efficient appliances. The hot-water heater is one of the biggest electrical users. By installing an inexpensive solar hot-water heater could save up to 30% of your electrical bill.

    5. The inventor said that the material he uses is very cheap and accessible. Why not share it with the world? The answer is because they are in it to make money. It is great technology for the environment, but don’t think the company is in it to save you money.

    6. My Grand-Dad taught me to see the intentions of people and not to rely on someone with selfish intentions especially when money is involved. There are a lot of individuals experimenting with low-cost green energy and our willing to share the information for free.

    7. What is the carbon foot print to produce Bloomboxes? Are there hazardous materials involved?

    In conclusion, after many years of research in this field, wisdom tells me to stay with the people who are sincere to find a solution and have no motive to profit. There are better cheaper solutions that are being used now for the individual. Go buy a propeller and 650kw generator off Ebay for $250 or 250kw solar for $600 and these units produce zero emissions. Although the production of these units still produce pollution it is a “greener” solution than a Bloombox.

    Reply
Need an avatar? Get one here: Gravatar