Forget heat and energy. Chemical catalysts are the key to manufacturing in the future, says CalStar.
NEWARK, Calif. -- When you think of a chemical curing room inside of a factory, hot temperatures and noxious fumes probably come to mind.
Actually, it was sort of like a spa: A fine mist swirled through the air and the room was a few degrees cooler inside than out. A CalStar Products employee periodically came in with a fresh tray of the company's bricks to set on a rack.
Industrial spa treatments like CalStar's lay at the heart of the movement toward eliminating embedded energy in manufactured products. The company has devised a "green" brick that requires 85 percent less energy to produce than conventional clay bricks and consists of 40 percent fly ash, the waste emissions captured at coal-burning power plants.
Other signal companies include Serious Materials (drywall), Integrity Block (building blocks), Zeobond (cement), Calera (controversial cement admixture) E2E Materials (plywood) and Industrial Origami (folding components).
The bricks, which will start shipping in sample quantities to distributors and people in the building trades later this year, will also cost about the same as regular bricks. Namely, about 35 cents a pop.
"Our products will last as long as their products will," said new CEO Michael Kane. "We will give you the green proposition for free."
CalStar's basic material can also be shaped into adobe roofing tiles, footpath pavers, blocks for building low garden walls or into large, monolithic blocks that can serve as benches in urban plazas.
Admittedly, bricks and tiles were not the company's first ambition. Originally, CalStar wanted to make green cement (and was quite secretive then about it). Cement causes far more greenhouse gases and is a larger market. Getting a new brick to market, though, is far easier because bricks don't need to pass structural tests. They have become purely decorative items.
CalStar's material could pass structural tests, maintain both Kane and Pounds, buy why try? An $11 billion market exists for materials for non-structural building facings. 15,000 bricks alone are used on single family houses, Pounds said.
The first plant, opening in Wisconsin in December, will produce 40 million bricks a year. "We'd like to do 600 million bricks a year, which would be five percent of the U.S. market," Pounds said.
The company – which in part grew out of research conducted a few years ago at the University of Missouri – essentially swaps a baking process for chemical catalysts. Typically, brick makers form bricks from clay and other materials (like straw, according to Edward G. Robinson in The Ten Commandments) and then fire them to 2000 degrees. The high heat turns the clay into a glass-like matrix that also eliminates any variability in the raw material.
"Three-thousand years ago that's how bricks were made," Kane said.
CalStar mixes fly ash, sand and its chemical additives. The batter is then poured into mold to shape it an eliminate voids. The spa and some heat treatment come next. Because high temperatures are not used in the process, one of the biggest challenges lay in controlling for any variability in the raw materials. Overall, the company has likely spent around $10 million on its own research, said Pounds.
Third-party consultants retained by the company have stated that metals from the fly ash contained in the bricks likely do not pose health concerns. Nonetheless, expect more testing. Freezing, heating, salt leaching and other durability tests have been performed as well.
Although CalStar says it can make bricks for the same price as regular bricks, it could gain economic advantages in the future. For one thing, the raw materials are cheap and plentiful. Fly ash sells for around $35 a ton. Seventy million powdery tons of fly ash gets produced in the U.S. a year. About 13 million tons get consumed for fly ash concrete. But around 55 percent of it gets sent to landfills.
CalStar pays for its fly ash now, but may be able to get it for free in the future or collect landfill abatement fees for taking it away. Carbon credits are another possibility. The company is also in the process of qualifying its products for LEED points.
So far, the company has raised $15 million. It was incubated by Marc Porat, who also came up with Serious Materials and Zeta Communities.
If it's so good, how come other brick makers or fly ash cement makers just move in and crush them? Well, it's still in the experimental stage, so they aren't threatened, said Kane. They also don't have big R&D departments; it's one of the benefits of having an ancient process. Additionally, they have kilns to pay off.
Although building products move slow, innovation does occur. The James Hardie company pioneered cellulose reinforced cement in the 1980s. While it drew skeptics, it is now a billion plus industry.

A pile of green bricks. The bricks are made from 40 percent fly ash and congeal by adding catalysts and some heat. Ordinary bricks involve heating clay to 2,000 degrees.

As this fake wall demonstrates, the bricks can be made in almost any color. Bricks are not used for structural support in construction in the U.S. which could make qualification and acceptance easier.

There it is, a bucket of fly ash. This is the waste product from coal fired plants. Although it contains metals, the bricks are safe, the company claims.

Which are regular bricks and which are Calstar's green bricks? Hint: The company's bricks don't leach as much salt.
Comments [30]