SolarEdge Issues the ALS Ice Bucket Challenge to Enphase and SMA

I am a curmudgeon and think this is a waste of water, time and electricity. However, it’s Friday. Enjoy your weekend.

Eric Wesoff August 22, 2014

Eric Wesoff

Editor-at-Large
Greentech Media

Eric Wesoff is Editor-at-Large at Greentech Media. Prior to joining GTM, Eric Wesoff founded Sage Marketing Partners in 2000 to provide sales and marketing-consulting services to venture-capital firms and their portfolio companies in the alternative energy and telecommunications sectors. Mr. Wesoff has become a well-known, respected authority and speaker in these fields.

His expertise covers solar power, fuel cells, biofuels and advanced batteries. His strengths are in market research and analysis, business development and due diligence for investors. He frequently consults for energy startups and Silicon Valley's premier venture capitalists.

Solar optimizer company SolarEdge has issued the ALS Challenge to its fellow solar electronics companies, Enphase, the microinverter leader (currently with a hot stock trajectory), and SMA, the inverter leader. Those firms have twenty-four hours to meet the challenge.

I've tried my best to ignore this meme, although I have noticed President George W. Bush re-enact some type of water procedure with his wife, before threatening Bill Clinton with same.

Anyway, here it is: